Time and money are two things that agencies don't want to waste. Optimising your capacity planning can help you get on top of both.

Putting it simply, capacity planning is the process of matching your agency's resources and capabilities with your expected workload. With a proper strategy in place, you'll know when your team can take on more work, when you should look for a new hire, and even if you're utilising your team optimally.

When it comes to CRM, we can talk for days. Small or big, enterprise-scale or local - we've seen its successful implementation and operational delivery in past and even current lifetimes. That said, CRM within the agency context is a different subject.

We decided to turn to Steve Holm, CEO of Copper CRM, but above all else, a CRM enthusiast as passionate as ourselves in the domain.

In today's saturated agency landscape with high turnover rates, exceptional client service isn't a choice anymore; it's a necessity for agencies aiming to retain accounts, enhance lifetime value, and foster sustainable growth in 2024 and beyond.

With increasing demands and abundant options, clients swiftly change providers when expectations aren't met. To cultivate lasting relationships, agencies must consistently exceed service expectations and offer strategic value, not just task execution. Avoiding a revolving door of clients requires establishing and maintaining top-notch client service consistently throughout your team.