Three Tactics, Two Platforms That Go Together Like Peas and Carrots
The saying, “These go together like peas and carrots” has always confused me. I like to cook. I like to try different things but I guess I never considered myself a “peas and carrots” kind of person, so I looked it up. It means very compatible, very harmonious and congenial together. Two things that are different but work very well together. I have three tactics and two platforms that go together like peas and carrots. Look different but work very well together and guaranteed to bring more leads into your agency; Making growing your agency easier and more fun.
The Peas - Three Tactics
1. Target Audience Marketing List - Build a list of your target audience. Having a list where you know their pain points and can target their needs can cut costs and beat your competition. Acquiring such an accurate list can cost you thousands of dollars, and it still leaves you trying to figure out its accuracy. Some reputable companies sell accurate marketing lists of your location-based audiences (your geographical area) and your niche-based audiences (industry-specific audiences). A great example is the B2B Agency Lead generation platform "AgencySonar", which allows you to download up to 25k unique contact records monthly at a very affordable rate. More information below
2. Magnetic Marketing - Find a way to magnetically attract your target audience to your agency. Then compel them to ask your agency or sales reps more questions. For example, you offer a white-label snapshot from GoHighLevel that speaks to a specific niche. Another great example is lead generation. Anytime you can say you have a guaranteed way to drive your prospect's leads, you will get many follow-up questions. The overwhelming majority of business leaders understand that "Leads" are the lifeblood of any business. They are always looking for proven and cost-effective ways to diversify and drive more leads into their business. If you have more leads than you can handle, you can now control pricing, systems, processes, and more.
3. Multi-Channel/Touch - In today's marketing climate, you must be in front of your target audience on multiple platforms; people no longer trust just one source. This is why building your lead list, and harvesting leads constantly is essential. This list allows you to target your prospects via email, SMS, social media, Google, and direct mail. It is costly to run ads on all these channels, so do your homework about where your prospects are typical. Meet them where they are - you never want to take your prospects off the current platforms. Then run a "Top of Mind" campaign for impressions/views that also lead to clicks and, most importantly, gentle reminders to prospects that have a slight interest in talking about your services/opportunities.
The Carrots - Platform Partners
• AgencySonar - A revolutionary lead generation platform built to grow your agency. This Platform will harvest these previously unknown visitors and provide the information needed to reach out and communicate with these warm leads. I have personally downloaded 46k agency owners, founders, CEOs, partners, and presidents to target my audience. This list ensures that every advertising dollar I spend is maximized for lead conversion, not just arbitrary traffic to your site. You spend your valuable advertising dollars on this list and then monitor the lead data from the visitors via the AgencySonar B2B lead platform. Now you are seeing a minimum of 3x - 5x on your ROAS. It is an absolute game-changer, and every agency should try these types of B2B lead generation services. Having a partner program built for agencies, like this one, sets you up to establish long-lasting relationships and gives you the ability to resell their services. It is a win-win.
• GoHighLevel (GHL) Everything that agencies need to manage their client's leads, websites, funnels, calendars, and many other services that are necessary to maintain a customer. It brings all the things you need to solve your digital agency problems in one place. This platform offers all the tools you need in one forum without having to "duct-tape" multiple platforms together. It is a Full Suite Platform for agencies. HighLevel will help you grow your agency by connecting you with the most successful agency owners on the planet who can help you close more deals or offer more services. With this all-in-one marketing and sales platform, you will be able to keep your tools in one place (while saving a fortune) and streamline your entire delivery process so you can focus on keeping your clients happy.
It is time to try some peas and carrots. Three tactics and two platforms that not only go together but they also work in sync with each other. Take the guesswork out of running your agency by providing abundant leads, sales, and the tools needed to grow your business. It isn’t rocket science, it is just peas and carrots, but it can truly be a game-changer for your business.
Written by: Lee Goff
This free ebook is packed with everything you need to know to grow your agency faster, including insights from world-class Agency coaches and technology and service providers. You'll learn how to scale and grow your agency sustainably, and find out the latest trends and best practices in digital agency growth.
