Resources
We work with Agency Coaches, Technology Providers and Growth Experts to create category-defining ebooks that help you accelerate your Agency’s Growth! All of our ebooks are free to download below:
The Agency Growth Book 2024
This book brings together the profound wisdom and expertise of exceptional minds in the agency world, for whom we are profoundly grateful for their invaluable contributions. In the following 150 pages, you’ll find invaluable insight on:
• Team & Leadership - Emphasising Soft Skills
• Innovation & New Technologies
• Delivery / Operations / People
• Client Services, Farming, and New Sales and Marketing
• Good Governance and others.
In the book, you’ll find articles from:
Adam Graham, Andy West, Andy Wright, Ben Potter, Brittany Atkins, Chris Bantock, Chris Simmance, Christian Banach, Clair Heaviside, Felix Velarde, Freia Muehlenbein, Guy Littlejohn, Jane Entwistle, Jonathan Leafe, Karl Heasman, Laura West, Marcel Petitpas, Nikki Gatenby, Rob Da Costa, Rob Sayles, Robin Bonn, Rory Spence, Sam Browne, Simon Collard, Stephen Kenwright, Steve Holm, Trenton Moss.
The PPC Agency Book
The PPC Agency Book covers a comprehensive overview of the PPC marketing industry, examining all aspects, from strategy to execution. It highlights the challenges agencies face and offers guidance on how best to approach them. Here are the articles:
Profitably Selling PPC Services to Prospects: A Guide for Agencies - Christian Banach
Pricing Pass-Through Services Profitably - Marcel Petitpas
A Guide to Client Onboarding Best Practices for PPC Agencies - AgencyAnalytics
Unlocking the Potential of Custom Audiences: A Path to 10x Your Ads Performance - Maryna Burushkina
Making The Numbers Work - Pricing and Margins for Profitability - Janusz Stabik
Cash Flow Managagement and Accounting Best Practices for PPC Agencies - Nikole Mackenzie
The Ecommerce Agency Book
The Ecommerce Agency Book covers everything from the growth trends of agencies to the challenges they face and how to overcome them. The book provides an in-depth understanding of what it takes to succeed in today's ever-evolving digital marketplace and a roadmap for agency owners to follow. Here are the articles:
Scaling to Sell: Exit Readiness for Ecommerce Agencies - Rachel Jacobs
Michelin Star Delivery - Mike Hoagland
Optimizing Resource Utilization in E-commerce Agencies: Strategies for Efficiency and Growth - Tiara Tragas
10 Steps To Creating Ecommerce Reports Clients Actually Want to Read - AgencyAnalytics
Building A Retention Marketing Department - Nihar Kulkarni
Unlocking Growth: The Power of Partnerships for eCommerce Agencies - Karolina Kondrat
Profitability 101 for Ecommerce Agencies - Marcel Petitpas
Avoiding the Conversion Trap: A Guide to Optimised Cross-Border Payments for eCommerce Agencies - Thomas Djukic - Airwallex
The Different Types of Financial Budgets - Dave Bunce
Leadership in Ecommerce Agencies and Why Empathetic Leadership is The Way Forward - Catherine Morgan
The Agency Growth Book 2023
The Agency Growth Book 2023 is the culmination of decades of Agency Growth experience from some of the brightest minds in the industry. In the book's six chapters and 115 pages, you will find actionable advice from 25 authors on topics that matter to you, the Agency Owner, the most. Here are the chapters:
Excelling at New Business Acquisition
Creating new Products and Services
Attaining Operational Excellence
Efficiency Through Technology
Leadership and Teams
Business Planning Until Your Exit
In the book, you’ll find articles from:
Peter Levitan, Marcel Petitpas, Jason Swenk, Rachel Jacobs, Rob Da Costa, Rachel Gertz, Chris Bantock, Clodagh S. Higgins, Jody Sutter, Karl Sakas, Christian Banach, Tim Kilroy, Robert Craven, Kelly Campbell, Chris Simmance, Jonathan Leafe and Lee Goff