Feed
We are blessed to host some of the most important experts in the world of Digital Agencies, Media and Business Consulting. We post video blogs of every session on our Feed below where you’ll find world-class content on how to grow your agency.
Agency Mechanics: Resource Planning & Utilisation Maximisation
If you run a digital agency, you and your team probably find yourselves trying to forecast for the future, answering questions like:
“What if we get this client?”, “When will we need to hire our next designer?”, “How many more clients can we bring on with our current team?”
While answering these questions in practice may seem simple, you’ve probably come to understand that it isn’t easy. The resource “plan” is a moving target that’s changing all the time. Once again, we turned to Marcel for advice, and not to anyone’s surprise, he did a stellar job of putting things into context.
Deliver Projects More Profitably for Your Agency Clients
Many agencies put themselves in a tight spot before any work starts. It's important to remember that profitability ultimately depends on how well projects are managed. One common issue many agency teams face is 'scope creep,' which can negatively impact profitability. Change can be difficult, but taking small steps can have a significant impact when things start to go wrong with project delivery.
Fortunately, Freia Muehlenbein has developed effective strategies for addressing this problem and improving profitability.
Optimising Your Agency's Capacity Planning
Time and money are two things that agencies don't want to waste. Optimising your capacity planning can help you get on top of both.
Putting it simply, capacity planning is the process of matching your agency's resources and capabilities with your expected workload. With a proper strategy in place, you'll know when your team can take on more work, when you should look for a new hire, and even if you're utilising your team optimally.
Finding The Right Client Relationship Tool For Your Agency
When it comes to CRM, we can talk for days. Small or big, enterprise-scale or local - we've seen its successful implementation and operational delivery in past and even current lifetimes. That said, CRM within the agency context is a different subject.
We decided to turn to Steve Holm, CEO of Copper CRM, but above all else, a CRM enthusiast as passionate as ourselves in the domain.
Why Do They Call Them Soft Skills When They Are Really Hard?
The often overlooked Soft Skills are brought front and centre by no other than Clair Heaviside, the co-founder and creative director of Serotonin, a multi-award-winning digital agency based in Manchester’s Northern Quarter.
In 2018, Claire quit her agency job and started a business. In her words, she wanted to see what would happen. After, as many would relate, being on the receiving end of some pretty toxic leadership, Clair wanted to see if she could grow a business that thrived on something different.
M&A Secrets: An Insider’s View On How To Maximise Your Exit Value
Felix Velarde, a seasoned agency founder and CEO, joined us at our Agency Growth Summit, in December 2023.
Drawing from his experience of founding, selling, and scaling multiple agencies, Felix offers valuable insights into the M&A process, and insider secrets on maximising agency exit value for the AGE community.
Building A Sustainable and Successful Agency
As the Editor-in-chief of our Agency Growth Book 2024 publication, Jonathan took the virtual stage multiple times in our packed 2023 calendar, shaping the strategy behind assembling the carefully curated growth book comprising practical management and leadership resources for agency owners and leaders.
The 9 Agency Essentials For Best-In-Class Client Service In 2024
In today's saturated agency landscape with high turnover rates, exceptional client service isn't a choice anymore; it's a necessity for agencies aiming to retain accounts, enhance lifetime value, and foster sustainable growth in 2024 and beyond.
With increasing demands and abundant options, clients swiftly change providers when expectations aren't met. To cultivate lasting relationships, agencies must consistently exceed service expectations and offer strategic value, not just task execution. Avoiding a revolving door of clients requires establishing and maintaining top-notch client service consistently throughout your team.
Emotional Intelligence: The Key To Success In Your Digital Agency
Enhancing your emotional intelligence (EQ) can significantly improve your leadership abilities. It empowers you to effectively lead your team, engage new prospects, and foster strong relationships with existing clients. You can build fantastic relationships with clients and team members at your agency with enhanced emotional intelligence and people skills. Remember, these skills account for 85% of job success after all. Happy, loyal clients will do more work with you. And a happy, loyal team will help your digital agency to succeed.
Mental Health And Wellbeing In The Creative Industry
Together with industry professionals, mental health experts, and organizations, Andy conducted the largest study ever on mental health in the creative, media, and marketing industries. This groundbreaking study, named Mentally-Healthy, included nearly 2,000 participants from Australia and New Zealand. With over 20 years of experience in creative, media, and marketing, he has worked on both the client and agency sides. Andy has even founded his own agency, won prestigious awards, and gained invaluable insights from his time in the UK and Australia.
Key Elements To Build True Agency Leadership Skills
As leaders in our agencies, we find ourselves at the crossroads of these transformations, entrusted with guiding our teams through this dynamic landscape. While management tools and techniques can be acquired through formal training and hands-on experience, leadership is a more intricate skill. It is rooted in resilience and adaptability, and true leaders don't merely react to change; they anticipate it, embrace it, and skillfully guide their teams forward.
Back To The Office (or Not) - Navigating Hybrid And Remote Work as a Digital Agency Leader
Tune in to Lara's captivating opening speech at the Agency Growth Summit 2024 as we delve into the evolving landscape of agency leadership in the aftermath of the pandemic. Choosing between hybrid, remote, and in-office work models is a critical decision for your agency. However, the right model solely depends on what is best for your agency, clients, and team.
Delivering Outstanding Value for Ecommerce Brands: Building An Agency Retention Marketing Department
With Customer Acquisition Costs (CACs) increasingly expensive in this current market, this strategy kills profit margins as merchants repeatedly pay for the same eyes. Measuring new customer acquisition with a retention marketing strategy allows brands to keep the conversation going with their customers - at a fraction of the cost. As such, merchants are now, more than ever, engaging in retention marketing strategies and employing agencies to execute them.
Unlocking Growth: The Power of Partnerships for Ecommerce Agencies
We listened to Karolina's insightful session on cultivating scalable growth through nurturing partnerships. This particular aspect is often overlooked due to lack of clarity and focus, but Karolina ensures establishing practical boundaries and a methodical approach to help Ecommerce agencies incorporate partnerships into their "Scalable Growth" equation.
Profitability 101 for Ecommerce Agencies
As the Ecommerce space continues to thrive and more agencies shift their focus to the Ecommerce niche, those selling websites and marketing services to Ecommerce brands may be feeling the pressure of increased competition. The rapid pace of the technology ecosystem, the growing in-house capabilities of brands, the ever-changing advertising algorithms, and the rising cost of talent all contribute to this challenging landscape.
Optimising Resource Utilisation in Ecommerce Agencies: Strategies for Efficiency and Growth
Operations. Such a broad term for any company and somewhat of a new weight of importance for e-commerce agencies. Operations touches many areas of the business, including sales, finance, HR, and recruiting, and oftentimes, in small start-ups, you may not have the budget to hire for all these roles independently, so it’s worth investing in someone who can manage all of these areas for you, which are foundational pillars in any organisation.
Michelin Star Delivery for Ecommerce Agencies
In the digital Ecommerce agency kitchen, it is crucial to ensure that your team is well-prepared for success. By having the appropriate tools and processes in place, you can create projects that not only satisfy your clients and customers but also bring them joy. Similar to a skilled chef, with the right tools, you have the freedom to experiment and refine your recipes to achieve even more delightful results. So, let's dive in and start cooking up some greatness!
Avoiding The Conversion Trap: A Guide to Optimised Cross-Border Payments for Ecommerce Agencies
It’s exciting when your clients start buying and selling inventory overseas — it means growth for them and a new headache for you. That’s because they could be paying over the odds for FX rates, ultimately undermining any hard-won customer conversion and slicing down the profit margin. You can’t treat cross-border payments the same way you treat domestic payments, after all.
The Different Types of Financial Budgets for Agencies
Agency owners are typically known for many positive traits: entrepreneurial drive, subject matter expertise, and care for team culture. One thing, however, Dave has rarely come across is ‘financial guru’.
When Dave Bunce became the VP of Finance (and later COO) at one of Canada’s largest independent agencies, he saw firsthand the importance of stringent financial planning and monitoring to ensure the growth of the agency was sustainable.
Leadership in Ecommerce Agencies and Why Empathetic Leadership is The Way Forward
In the rapidly evolving world of Ecommerce, the phrase “What got you here won’t get you there” couldn’t be more relevant. Aspiring to grow your Ecommerce venture? It’s imperative to recognize that your personal growth as a leader plays a pivotal role. In the fast-paced world of Ecommerce, effective leadership is the cornerstone of success. This blog post delves into why being an effective leader is paramount for success in the e-commerce landscape and explores the skills necessary to excel.