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We are blessed to host some of the most important experts in the world of Digital Agencies, Media and Business Consulting. We post video blogs of every session on our Feed below where you’ll find world-class content on how to grow your agency.
How To Kill Agency Churn - Tips From Over 100k Agencies
Discover how agencies can overcome high churn rates and ineffective growth patterns by addressing scaling challenges in the marketing industry.
Learn insights from Chase Buckner and explore solutions to retain clients effectively by addressing the ‘Scaling Sideways’ problem with a 3-step approach.
Adopting a Culture of Continuous Improvement in Web Development
Explore our 2024 Agency Partnerships Summit insights with Stephen Neville and Kathryn Bruno on continuous improvement.
Years of experience and wisdom shared with the participants on process alignment, the importance of communication, and quality assurance strategies for agencies and brands seeking to adopt a culture of continuous improvement for driving digital delivery excellence.
Should Your Agency’s Sales Function Be Founder-led or Team-led?
Explore the balance between founder-led and team-led sales in agencies, highlighting the importance of founder involvement, team autonomy, and sustainable strategies for long-term success.
Shifting to a sustainable sales strategy, including a clear founder-led vision, collaborative culture, and balanced investment in internal growth, becomes pivotal. Nurturing a self-motivated team aligned with the agency’s vision is key.
Recognising the founder’s role as a leader, not just a doer, and delegating tasks ensures future-oriented growth. Adopting these strategies, even late in the agency’s journey, promises a more successful outcome, according to Adam Graham, Founder & MD of Gray Matters, a consultancy that helps B2B businesses of various sizes.
Why All Agencies Should Feast At The Table of Operational Principles
With all the developments in marketing technology we can use today, and with the future being AI-driven, there is a wonderful opportunity for agency management to enter a new age. AI-powered platforms will undertake more and more tasks, freeing up forward-thinking Founders to concentrate on what they are best at creating creative campaigns that deliver value to their clients.
This is an extraordinary moment in the history of public relations and creative industries, and represents a tipping point to equal the introduction of the Internet back in 1993.
Improve Your Agency Bottom Line By Reclaiming Your Power
Explore how agency behaviors impact client relationships and commercial performance, the challenges of 120-day payment terms, and strategies for agency leaders to establish healthy boundaries and overcome power imbalances in client interactions.
Robin Bonn's guide to discovering the power of expertise in client relationships. Learn how trusted advisors lead conversations, gain authority, and build partnerships by prioritizing client needs and showcasing professionalism.
Making More From Your Existing Clients
In "Mastering Client Retention & Growth in Your Agency," Karl Heasman, a seasoned agency mentor and business coach, shares his expert insights on maintaining client relationships that fuel sustainable growth. Did you know that retaining clients is much more cost-effective than acquiring new ones? According to Bain & Company, getting a new customer costs 6-7 times more than keeping an existing one.
Karl outlines 20 practical tips to boost your agency's client retention, like client segmentation, profitability analysis, and celebrating successes.
Building A New Business Legacy
New business requires bravery and methods can be applied to build it up.
Discover how bravery, community building, and empowering your team can drive new business growth.
Learn from Brittany Atkins' insights on overcoming cold outreach fears, fostering a winning sales mentality, and maximizing returns through iteration.
Becoming a 'B Corp' Agency
Discover how Jane Entwistle, a seasoned digital leader, emphasises purposeful creativity in her agency's journey toward B Corp certification.
Learn about the B Corp movement and its commitment to fostering an inclusive, equitable, and sustainable economy while assessing the impact of strong workplace culture and community involvement.
How Agency Owners Can Win on LinkedIn
You’re already on LinkedIn. You probably created an account 10+ years ago. But it’s likely your profile could use a bit of a tidy-up.
Discover the untapped potential of LinkedIn as a powerful marketing channel for agencies. Learn how to engage effectively, connect with industry leaders, and establish yourself as an authority by watching Sam Browne’s keynote and reading his insights in The Agency Growth Book.
It’s All About You
In “It’s All About You” by Chris Bantock, the author, a former marketing agency owner, reflects on the challenges of leadership in the marketing industry.
He emphasises the transformative journey from marketer to business leader, delving into personal experiences and the weight of responsibility. The article underscores the loneliness often associated with agency leadership and stresses the importance of resilience, confidence, and perseverance.
Why Temporary Spending Cuts Don’t Work
Explore Stephen Kenwright's insights on why temporary spending cuts in agencies often backfire and learn strategies for establishing a sustainable "new normal."
Discover how effective communication and a frugal culture can align company values with financial decision-making, enhancing both responsibility and employee satisfaction.
Find and Attract Clients With Next-Gen Lead Generation In 2024
Discover how agencies can thrive in 2024 by leveraging outbound lead generation, understanding market dynamics, and offering valuable expertise to potential clients.
Here’s a 5-step guide to creating a lead magnet that not only attracts attention but also sets the stage for a fruitful business relationship.
Adopting a Culture of Continuous Improvement in Web Development
Adopting a culture of continuous improvement is paramount, especially within web development. Continuous improvement involves refining processes, tools, and methodologies while keeping communication channels open within the team. In this video, Stephen Neville, Ceo at BugHerd interviews Kathryn Bruno of SevenRooms.
Eight Sales Mistakes That Eat Away Your Agency's Profit
In the realm of business development, Ben has seen it all—the good, the bad, and the downright ugly. By his own admission, he's been responsible for his fair share of the latter.
We were delighted to host Ben Potter in December 2023 for an open and honest discussion about the dysfunctional state many agency founders and leaders face when attempting to "engineer" profitability.
AI: Will It Take Our Jobs? A Lesson From History
Artificial Intelligence (AI) has transformed the landscape for digital agencies, bringing opportunity and apprehension in seemingly equal measure. The question is, does AI threaten job security, or is it a tool to enhance profitability?
In an evolving landscape, technology (especially AI) plays a double role as both disruptor and creator. Yes, AI automates specific tasks like data sorting or basic design iterations, which might diminish traditional roles within agencies. However, this shift opens doors for new specialities.
5 Steps To Better Forecasting and Capacity Planning
“5 Steps to Better Forecasting and Capacity Planning” addresses the tumultuous cycle digital service companies face, juggling workload and staffing. Aiming for a shared perspective driven by accurate forecasts, the piece by Tom O’Neill advocates breaking away from siloed thinking to drive strategic business decisions based on real-time data.
Without accurate data, companies will continue to struggle to get a clear picture of what’s happening across the business, what’s coming down the pipeline, and what they need to do to balance the needs of the business with the needs of their people. Data informs better forecasting, which drives performance and stronger operations.
Choosing The Right Accountant: An Agency Approach
In the world of finance and accounting, selecting the perfect accountant is a pivotal decision that can have a profound impact on your financial health and success. When it comes to making your choice, there are a multitude of practical considerations to take into account.
Here's your chance to revisit Rory's enlightening speech for formulating your playbook if you are considering outsourcing your accounting and finance operations.
Internal Collaboration: Keeping The Agency Team Together And Facing In The Right Direction
Agency specialist and behavioural coach Nikki Gattenby works with agency founders and leaders to help them become unstoppable. However, this approach has a particular challenge: how to keep the agency together and help everyone move in the right direction at a pace?
Enter the 3Ps of agency management. Effective internal collaboration within an agency hinges on three essential elements: purpose, profit, and people.
If, as an agency leader, you want to keep your people on the same page, it helps to put them on par with profit and purpose. In fact, you can transform your business performance by doing exactly that. (editor’s note: This isn’t a purpose yawn. Promise!).
Agency Mechanics: Resource Planning & Utilisation Maximisation
If you run a digital agency, you and your team probably find yourselves trying to forecast for the future, answering questions like:
“What if we get this client?”, “When will we need to hire our next designer?”, “How many more clients can we bring on with our current team?”
While answering these questions in practice may seem simple, you’ve probably come to understand that it isn’t easy. The resource “plan” is a moving target that’s changing all the time. Once again, we turned to Marcel for advice, and not to anyone’s surprise, he did a stellar job of putting things into context.
Deliver Projects More Profitably for Your Agency Clients
Many agencies put themselves in a tight spot before any work starts. It's important to remember that profitability ultimately depends on how well projects are managed. One common issue many agency teams face is 'scope creep,' which can negatively impact profitability. Change can be difficult, but taking small steps can have a significant impact when things start to go wrong with project delivery.
Fortunately, Freia Muehlenbein has developed effective strategies for addressing this problem and improving profitability.