Feed
We are blessed to host some of the most important experts in the world of Digital Agencies, Media and Business Consulting. We post video blogs of every session on our Feed below where you’ll find world-class content on how to grow your agency.
Improve Your Agency Bottom Line By Reclaiming Your Power
Explore how agency behaviors impact client relationships and commercial performance, the challenges of 120-day payment terms, and strategies for agency leaders to establish healthy boundaries and overcome power imbalances in client interactions.
Robin Bonn's guide to discovering the power of expertise in client relationships. Learn how trusted advisors lead conversations, gain authority, and build partnerships by prioritizing client needs and showcasing professionalism.
Why Temporary Spending Cuts Don’t Work
Explore Stephen Kenwright's insights on why temporary spending cuts in agencies often backfire and learn strategies for establishing a sustainable "new normal."
Discover how effective communication and a frugal culture can align company values with financial decision-making, enhancing both responsibility and employee satisfaction.
Eight Sales Mistakes That Eat Away Your Agency's Profit
In the realm of business development, Ben has seen it all—the good, the bad, and the downright ugly. By his own admission, he's been responsible for his fair share of the latter.
We were delighted to host Ben Potter in December 2023 for an open and honest discussion about the dysfunctional state many agency founders and leaders face when attempting to "engineer" profitability.
Internal Collaboration: Keeping The Agency Team Together And Facing In The Right Direction
Agency specialist and behavioural coach Nikki Gattenby works with agency founders and leaders to help them become unstoppable. However, this approach has a particular challenge: how to keep the agency together and help everyone move in the right direction at a pace?
Enter the 3Ps of agency management. Effective internal collaboration within an agency hinges on three essential elements: purpose, profit, and people.
If, as an agency leader, you want to keep your people on the same page, it helps to put them on par with profit and purpose. In fact, you can transform your business performance by doing exactly that. (editor’s note: This isn’t a purpose yawn. Promise!).
Agency Mechanics: Resource Planning & Utilisation Maximisation
If you run a digital agency, you and your team probably find yourselves trying to forecast for the future, answering questions like:
“What if we get this client?”, “When will we need to hire our next designer?”, “How many more clients can we bring on with our current team?”
While answering these questions in practice may seem simple, you’ve probably come to understand that it isn’t easy. The resource “plan” is a moving target that’s changing all the time. Once again, we turned to Marcel for advice, and not to anyone’s surprise, he did a stellar job of putting things into context.
Deliver Projects More Profitably for Your Agency Clients
Many agencies put themselves in a tight spot before any work starts. It's important to remember that profitability ultimately depends on how well projects are managed. One common issue many agency teams face is 'scope creep,' which can negatively impact profitability. Change can be difficult, but taking small steps can have a significant impact when things start to go wrong with project delivery.
Fortunately, Freia Muehlenbein has developed effective strategies for addressing this problem and improving profitability.
Optimising Your Agency's Capacity Planning
Time and money are two things that agencies don't want to waste. Optimising your capacity planning can help you get on top of both.
Putting it simply, capacity planning is the process of matching your agency's resources and capabilities with your expected workload. With a proper strategy in place, you'll know when your team can take on more work, when you should look for a new hire, and even if you're utilising your team optimally.
Profitability 101 for Ecommerce Agencies
As the Ecommerce space continues to thrive and more agencies shift their focus to the Ecommerce niche, those selling websites and marketing services to Ecommerce brands may be feeling the pressure of increased competition. The rapid pace of the technology ecosystem, the growing in-house capabilities of brands, the ever-changing advertising algorithms, and the rising cost of talent all contribute to this challenging landscape.
Avoiding The Conversion Trap: A Guide to Optimised Cross-Border Payments for Ecommerce Agencies
It’s exciting when your clients start buying and selling inventory overseas — it means growth for them and a new headache for you. That’s because they could be paying over the odds for FX rates, ultimately undermining any hard-won customer conversion and slicing down the profit margin. You can’t treat cross-border payments the same way you treat domestic payments, after all.
The Different Types of Financial Budgets for Agencies
Agency owners are typically known for many positive traits: entrepreneurial drive, subject matter expertise, and care for team culture. One thing, however, Dave has rarely come across is ‘financial guru’.
When Dave Bunce became the VP of Finance (and later COO) at one of Canada’s largest independent agencies, he saw firsthand the importance of stringent financial planning and monitoring to ensure the growth of the agency was sustainable.
Pricing Pass-Through Services Profitably
Have you ever found yourself pondering the best way to price pass-through or white-labeled services? Should you apply Markup to it? If so, how much Markup should you apply? How do you ensure that you’re making enough profit on pass-through expenses? What’s the difference between pricing pass-through services and the work we do in-house?
It’s Time To Flip The Script On Cash Flow! - Nikole Mackenzie - Momentum Accounting
Cash flow is the lifeblood of every business and agencies are no exception. Without a steady and reliable inflow, it can be difficult to keep up with payroll and other payments, fund your next big project, or plan for growth. Unfortunately, many agencies run into issues regarding managing their cash flow - either there isn’t enough profit to sustain positive cash flow, or collections are unsustainably late.
How Do Agencies Make Money? - Marcel Petitpas
Like any other service business, marketing agencies make money by charging clients for their services. The digital agency model consists of three main components: strategy, creativity and technology. Agencies are paid through various hourly and project-based fee structures, or a value-based pricing model depending on the scope of work and complexity of the project.
S1-E2: Achieving Super Profitability at Your Agency- Peter Czapp
Peter Czapp, Co-Founder of The Wow Company talks about Achieving Super Profitability at Agency Growth Events Season ONE Camp One.
S1-E13: Agency Pricing Secrets, Rory Spence, The Wow Company
Rory Spence, Benchmarking Expert at the Wow Company shares findings from the Benchpress study, showing Pricing tips and tricks for Digital Agencies.