Privacy Policy
Last Updated: December 3, 2022
The agencygrowth.events website (“PC Website”) is made available to you and operated by Precision Communities Ltd (“PC“, “we”, “our” or “us“), the controller and responsible owner of this website.
This Privacy Policy covers how we handle your personal information and forms part of the Terms of Use of the PC Website.
This Privacy Policy may be updated from time to time. The date of the most recent revisions will appear on this page so please visit this Privacy Policy regularly.
The PC Website may, from time to time, also contain links to and from the websites of our partner networks, advertisers, affiliates and third parties. PC’s Privacy Policy does not apply to how third parties define personal data or how they use it. We encourage you to read their privacy policies and know your privacy rights before interacting with them.
The Data PC Collects About You
When you become a customer, register your interest with our products and services, create a user, download content by filling out a form, contact us (including by social media), participate in an online survey, or otherwise interact with PC, we may collect, store and transfer a variety of personal information about you, including:
Personal Identity Information: First name, last name, country of origin/residence or similar identifier, title and gender.
Contact Information: Data such as name, email address, physical address, phone number, or other contact information.
Financial Information: Data about your billing address and method of payment, such as bank details, credit, debit, or other payment card information.
Transaction Information: Data about purchases of PC’s products and services or transactions.
Technical Data: IP address, login and session data, browser and device type and version, time zone settings and location, operating system, platform, usage data and
other technology on the devices you use to access the PC Website.User Account Information: Your username and password, enquiries or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data & Statistics: Information about how you use our website, products and services.
Marketing and Communication Preferences: Your preferences in receiving marketing from us and third parties, and your communication preferences.
Other Information You Provide to Us: Details such as the content of your communications with PC, including interactions with customer support and contacts through social media channels.
PC may receive personal data about you from other individuals, from businesses or third parties acting in your direction, from our partners who work with us to provide our products and services and assist us in security and fraud prevention, and from other lawful sources.
Individuals: PC may collect data about you from other individuals — for example, if that individual has referred you to a PC product or service, invited you to participate
in an event or forum, or shared content with you.At Your Direction: You may direct other individuals or third parties to share data with a PC. For example, you may direct your marketing agency for account activation, or for registering to an event or a loyalty program to share information about you so you can benefit from an early bird discount to an event.
PC’s Community Partners: We may also validate the information you provide — for example, when creating a username, purchasing a ticket for event registration, with a third party for security, and for fraud prevention purposes.
How Is Your Personal Data Collected?
PC uses a variety of methods to collect data from and about you.
These are:
Direct interactions & submissions: You may give us your identity, contact, and /or financial data by filling in forms, providing us with your business card, or by corresponding with us via physical or digital channels including but not limited to phone, email, and post. Such interactions may occur when you:
Apply or enquire for our services or products.
Register to attend our events;
Purchase a ticket to attend our events;
Purchase sponsorship or media services from our events;
Create an account on the PC Website or any platform website PC operates;
Subscribe to a service provided by PC;
Sign up for newsletters and/or request marketing information to be sent to you;
Participate in a survey or enter a competition;
Contact us to provide feedback.
Automated technologies: As you interact with our website, newsletters, emails, and digital content published as part of digital and mobile campaigns, we may automatically collect Technical Data about your equipment, browsing actions, and usage patterns. We collect this personal data by using cookies, smart pixels, and other similar tracking technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please refer to our Cookie Policy for further details.
Third parties, partners, or publicly available sources: We may receive personal data about you from publicly available sources or from third parties. Once in receipt of such data, we will handle it in accordance with the terms of this privacy policy. Examples of third-party sources:
Analytics providers, Advertising Networks and Search information who provide
Technical Data about your use of websites and mobile products.Providers of technical, event registration, event & ticketing technologies, payment, and delivery services who provide us with Contact, Financial and Transaction Information relevant to services supplied to you.
Data brokers, aggregators or third-party sales agents who provide us with Contact Data of individuals likely to be interested in our products and services.
Communications activity monitoring, tracking and recording: We may record and keep track of conversations you have with us including emails, phone calls, face-to-face or conference call meetings, letters, live chats, video chats, survey responses, and other kinds of communication. We may use these recordings or transcripts to analyze and improve our service, and to train our people.
What We Do With Your Data
Processing
When we obtain any data as indicated above. We will only use your personal data
when the law allows us to. We may use your personal data to:
Register you as a lead or prospective customer;
Register you as a customer (attendee, delegate, sponsor, exhibitor);
Register you as an attendee or a delegate at our events;
Process ticket, exhibition space sponsorship, and media sales orders by
you;Manage our relationship with you with the help of sales and marketing
database tools;Process your orders, collect and recover money owed to us;
Manage credentials for and facilitate access to platforms and subscriptions we operate in respect to services and products you have
paid for;Enable safe and secure networking with peers, sponsors, prospective
buyers and sellers through platforms and events we operate;Invite you to surveys, competitions and prize draws;
Ask for your feedback;
Try and deliver relevant content, offers, promotions, and advertising to
you;Use data analytics to improve our website, user experience, products,
services and marketing activities.
The lawful bases for processing are set out in Article 6 of the UK GDPR. We apply at least one of these when processing your data. you process personal data.
(a) Consent: you have given clear consent for PC to process your personal data for a specific purpose.
(b) Contract: the processing is necessary for a contract PC has with you, or because you have asked PC to take specific steps before entering into a contract.
(c) Legal obligation: the processing is necessary for PC to comply with the law (not including contractual obligations).
(d) Vital interests: the processing is necessary to protect someone’s life.
(e) Public task: the processing is necessary for PC to perform a task in the public interest or for official functions, and the task or function has a clear basis in law.
(f) Legitimate interests: the processing is necessary for PC’s legitimate interests or the legitimate interests of a third party unless there is a good reason to protect your data that overrides those legitimate interests.
As PC we do not rely on consent exclusively as a legal basis for processing your personal data unless you have gone through a specific consent process for a particular service. The table below informs you in more detail of the legal basis of processing your data, and in particular what our legitimate interest is in each case.
Activity / Purpose |
Type of Data |
Applicable lawful basis of legitimate interest
and/or other lawful basis for processing personal data |
Register you as a lead or prospective customer |
· Personal Identity · Contact · Technical Data · User Account Information |
Necessary for our legitimate interests – to
develop our products/services and grow our business |
Register you as a customer (attendee, delegate,
sponsor, exhibitor). |
· Personal Identity · Contact · Financial |
Performance of a contract with you |
Process ticket, exhibition space sponsorship and
media sales orders by you |
· Personal Identity · Contact · Financial · Transaction |
Performance of a contract with you |
Manage our relationship with you with the help of
sales and marketing database tools |
· Personal Identity · Contact · User Account Information · Technical Data · Marketing and Communication Preferences |
Performance
of a contract with you Necessary
for our legitimate interests – to maintain our records and to research how
you and our customers use our products/services |
Process your orders, collect and recover money
owed to us |
· Personal Identity · Contact · Financial Transaction |
Performance
of a contract with you Necessary
for our legitimate interests – to recover debts and protect our operating
cash position |
Manage credentials for and facilitate access to
platforms and subscriptions we operate in respect to services and products
you have paid for |
· Personal Identity · Contact · User Account Information · Technical Data · Marketing and Communication Preferences · User Account Information |
Performance
of a contract with you Necessary
for our legitimate interests – to improve service quality and
understand/study how customers interact with products/services sold/supplied
by PC |
Enable safe and secure networking with peers,
sponsors, prospective buyers and sellers through platforms and events we
operate |
· Personal Identity · Contact · User Account Information · Technical Data · Marketing and Communication Preferences · User Account Information |
Performance
of a contract with you Necessary
for our legitimate interests – to improve service quality and
understand/study how customers interact with products/services sold/supplied
by PC |
Invite you to surveys, competitions and prize
draws |
· Personal Identity · Contact · User Account Information · Technical Data · Marketing and Communication Preferences · User Account Information |
Necessary for our legitimate interests – to improve
service quality and understand/study how customers interact with
products/services sold/supplied by PC |
Ask for your feedback |
· Personal Identity · Contact · Marketing Profile · Technical Data · Marketing and Communication Preferences · User Account Information |
Necessary for our legitimate interests – to
improve service quality and understand/study how customers interact with
products/services sold/supplied by PC |
Use data analytics to improve our website, user
experience, products, services and marketing activities. |
· Technical Data · Usage Data & Statistics |
Necessary for our legitimate interests – to define
customer segments and identify behavioural patterns to improve our content,
websites, products/services as part of our ongoing strategic marketing
activities. |
Personal Data PC Receives From Other Sources
You are not required to provide the personal data that we have requested. However, if you choose not to do so, in many cases we will not be able to provide you with our
products or services or respond to requests you may have.
PC otherwise does not collect any Special Categories of Personal Data about you. The PC Website is not intended for children and we do not knowingly collect or process data relating to children. Where we have inadvertently collected information from a child, we will delete it as soon as possible. If you know that a child has given their information to us, please contact us.
Marketing & Third-Party Marketing
We may use the data we collect from and about you for marketing PC’s services and where we have a lawful basis on which to do so. Unless you decided to opt out, you will receive marketing communications from us if you have requested information from us, enquired for our services and products, registered to attend our events or purchased products/services from us.
Where we have your express consent to do so, we may share your personal data with trusted companies (i.e., sponsor(s) of an event you registered to attend) for marketing purposes.
You have the right to opt-out of these communications at any time by following the unsubscribe links on any marketing message sent to you or by requesting to be opted out via the form on the Contact Us page.
Cookies
You can set your web or mobile browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, some parts of our websites may become inaccessible or not deliver the desired standard functionality. For more information about the cookies we use, please see our Cookie Policy.
Change of Purpose
If we need to use your personal data for a purpose unrelated to the original one, we will notify you and we will explain the legal basis which allows us to do so.
Sharing of Your Personal Data
PC may disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
PC may disclose information about you where there is a lawful basis for doing so if we determine that disclosure is reasonably necessary to enforce our terms and
conditions or to protect our operations or users; or in the event of a reorganization, merger, or sale.
PC may also share your personal data with service providers who act on our behalf, our partners, or others at your direction.
We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Transfers of Personal Data
On the basis that the Internet is a global environment, using the Internet to collect and process personal data necessarily involves the transmission of data across international boundaries.
While some territories outside the UK and European Economic Area may not have laws, which provide the same level of protection for personal information as those inside the UK and/or European Economic Area, we will ensure that your personal information is protected in accordance with this Privacy Policy wherever it is processed by us our by partners and 3rd parties.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data,
we cannot guarantee the security of your data transmitted to the PC Website; any transmission is therefore at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.
Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements and for no longer than six years (unless a longer period is required by law).
In certain circumstances, you can ask us to delete your data by exercising your data subject rights. Please refer to Section ‘Your Rights’ for more information.
In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for statistical and marketing research purposes, in which case we may hold on to this information indefinitely without further notice to you.
Your Rights and How to Interpret in Respect to Your Interaction with PC.
The UK GDPR provides the following rights for individuals:
To exercise your privacy rights and choices, please get in touch with us by completing the form on the Contact Us page.
A fee is not usually payable to exercise your rights, although we reserve the right to charge you a reasonable fee if your request is unfounded,
repetitive or excessive.
PC will ask you to provide identification to ensure that we are disclosing information to the
correct person.
There may be situations where we cannot grant your request — for example, if you ask us to delete your transaction data and PC is legally obligated to keep a record of that transaction to comply with the law.
Other reasons your privacy request may be denied are if it jeopardizes the privacy of others, is frivolous or vexatious, or would be extremely impractical.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters (www.ico.org.uk). We would, however, appreciate the chance to address your concerns before you approach the ICO, therefore, please contact us in the first instance.
Contact Details
Any queries or requests relating to this policy should be emailed or posted to:
Chief Digital Officer (Contact Us)
Precision Communities LTD
C/O Dirench & Co 151 West Green Road, Seven Sisters
London, N15 5EA United Kingdom
Precision Communities and Agency Growth Events are registered trademarks of Precision Communities Ltd.
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