The Agency Growth Book
The Ultimate guides on how to accelerate your Agency’s Growth!
Download The Agency Growth Book today and start growing your Agency faster!
Contents & Authors:
The Agency Growth Book 2025 brings together 34 sharp minds, 197 pages, and one clear purpose: to help agencies think deeper, act bolder, and grow smarter. From founders to future-focused strategists, each contributor shares what actually works — not theories, but tried-and-tested moves that push real agencies forward.
Whether you're scaling, restructuring, selling, or just starting to see what's next — this book is built to meet you where you are. Inside, you’ll find lessons on leadership, profitability, AI adoption, team dynamics, competitive positioning, and much more. Every chapter is a conversation worth having.
In the book, you’ll find articles from:
Andy West, Brent Weaver, Chris Bantock, Chris Rudolph, Claire Hutchings, Clair Heaviside, Denise Beaupré, Felix Velarde, Freia Muehlenbein, Haley Despard, Henry Regan, Jhana Li, Janusz Stabik, Jason Swenk, Jonathan Leafe, Karl Sakas, Kobi Gamliel, Laura West, Louise Turner, Marcel Petitpas, Martin Barnes, Nikki Gatenby, Oded Ouaknine, Rachel Nulman-Schapiro, Rob Da Costa, Robert Craven, Robin Bonn, Roland Gurney, Rory Spence, Simon Bollon, Stephen Kenwright, Tom Mcloughlin, Trenton Moss, Vlad Caluş, William Attaway.
Karl Sakas:
“When I talk to owners who’ve successfully exited, they almost always say the same thing: ‘I wish I had started planning sooner.’ … They would have had more options if they’d been more intentional earlier. Don’t make their mistake!”
Haley Despard:
“It somewhat sums up the chaotic journey I undertook to discover where I wanted to be when I grew up. There were many fields I explored before settling on design and marketing. I had an interest in film.”
Laura West:
“Empowerment is the magic ingredient for agency growth, but it requires a leap of faith. Moving from micromanaging to trusting your team can be tough.”
Kobi Gamliel:
“This lack of reflection can hold agencies back, especially in 2025, when leveraging the right tools will be more critical than ever for boosting efficiency, increasing profits, and achieving higher margins.”
Sponsored by
We thank all the sponsors of The Agency Growth Book who made it possible.
You can reach all the sponsors here.
Contents & Authors:
This book brings together the profound wisdom and expertise of exceptional minds in the agency world, for whom we are profoundly grateful for their invaluable contributions. In the following 150 pages, you’ll find invaluable insight on:
• Team & Leadership - Emphasising Soft Skills
• Innovation & New Technologies
• Delivery / Operations / People
• Client Services, Farming, and New Sales and Marketing
• Good Governance and others.
In the book, you’ll find articles from:
Adam Graham, Andy West, Andy Wright, Ben Potter, Brittany Atkins, Chris Bantock, Chris Simmance, Christian Banach, Clair Heaviside, Felix Velarde, Freia Muehlenbein, Guy Littlejohn, Jane Entwistle, Jonathan Leafe, Karl Heasman, Laura West, Marcel Petitpas, Nikki Gatenby, Rob Da Costa, Rob Sayles, Robin Bonn, Rory Spence, Sam Browne, Simon Collard, Stephen Kenwright, Steve Holm, Trenton Moss.
Andy Wright:
“If you’re an employer, you have a duty of care to carry out risk assessments relating to health and safety at work and these include psychological safety.”
Felix Velarde:
“Reputation, an essential part of fame, is incredibly important; integrity opens all the doors.”
Clair Heaviside:
“Navigating business uncertainties demands agility and the courage to confront challenges. But having a broader perspective helps you see obstacles as stepping stones, not roadblocks.”
Marcel Petitpas:
“The obvious reason why resource planning is critical for your team’s success is to ensure nobody is being overworked. If you’ve committed to delivering a service, someone is going to have to make that happen.”
Sponsored by
We thank all the sponsors of The Agency Growth Book ‘24 who made it possible.
You can reach all the sponsors here.
Contents & Authors:
This book is the culmination of decades of Agency Growth experience from some of the brightest minds in the industry. In the book's six chapters and 115 pages, you will find actionable advice from 25 authors on topics that matter to you, the Agency Owner, the most. Here are the chapters:
Excelling at New Business Acquisition
Creating new Products and Services
Attaining Operational Excellence
Efficiency Through Technology
Leadership and Teams
Business Planning Until Your Exit
In the book, you’ll find articles from:
Peter Levitan, Marcel Petitpas, Jason Swenk, Rachel Jacobs, Rob Da Costa, Rachel Gertz, Chris Bantock, Clodagh S. Higgins, Jody Sutter, Karl Sakas, Christian Banach, Tim Kilroy, Robert Craven, Kelly Campbell, Chris Simmance, Jonathan Leafe and Lee Goff
Robert Craven:
“You have big decisions to make. You need to make them. But make them based on facts rather than opinion or guesswork.”
Kelly Campbell:
“Vulnerability is the opposite of weakness.
It takes real courage to lead people and let them know that you don’t have all the answers.”
Lee Goff:
Leverage the power of magnetic marketing to a targeted marketing list on multiple channels, and you will grow your business very quickly!
Tim Kilroy:
Forcing yourself to think about the economic impact of your time spent is crucial to understanding that it is your team’s responsibility.
Chris Simmance:
“An Agency Coach listens and supports the personal and professional growth of agency leaders. We unpack difficult problems and because we can step back from the day-to-day, can see solutions with fresh eyes. Always supporting leaders to make the right choices for them.”
Karl Sakas:
“When you find the right coach for your agency, you accelerate your progress. With their support, you can reach your goals faster, more smoothly, and more profitably than going it alone."
Sponsored by
We thank all the sponsors of The Agency Growth Book who made it possible.
You can reach all the sponsors here.