Feed
We are blessed to host some of the most important experts in the world of Digital Agencies, Media and Business Consulting. We post video blogs of every session on our Feed below where you’ll find world-class content on how to grow your agency.
Building A New Business Legacy
New business requires bravery and methods can be applied to build it up.
Discover how bravery, community building, and empowering your team can drive new business growth.
Learn from Brittany Atkins' insights on overcoming cold outreach fears, fostering a winning sales mentality, and maximizing returns through iteration.
It’s All About You
In “It’s All About You” by Chris Bantock, the author, a former marketing agency owner, reflects on the challenges of leadership in the marketing industry.
He emphasises the transformative journey from marketer to business leader, delving into personal experiences and the weight of responsibility. The article underscores the loneliness often associated with agency leadership and stresses the importance of resilience, confidence, and perseverance.
Eight Sales Mistakes That Eat Away Your Agency's Profit
In the realm of business development, Ben has seen it all—the good, the bad, and the downright ugly. By his own admission, he's been responsible for his fair share of the latter.
We were delighted to host Ben Potter in December 2023 for an open and honest discussion about the dysfunctional state many agency founders and leaders face when attempting to "engineer" profitability.
Internal Collaboration: Keeping The Agency Team Together And Facing In The Right Direction
Agency specialist and behavioural coach Nikki Gattenby works with agency founders and leaders to help them become unstoppable. However, this approach has a particular challenge: how to keep the agency together and help everyone move in the right direction at a pace?
Enter the 3Ps of agency management. Effective internal collaboration within an agency hinges on three essential elements: purpose, profit, and people.
If, as an agency leader, you want to keep your people on the same page, it helps to put them on par with profit and purpose. In fact, you can transform your business performance by doing exactly that. (editor’s note: This isn’t a purpose yawn. Promise!).
The 9 Agency Essentials For Best-In-Class Client Service In 2024
In today's saturated agency landscape with high turnover rates, exceptional client service isn't a choice anymore; it's a necessity for agencies aiming to retain accounts, enhance lifetime value, and foster sustainable growth in 2024 and beyond.
With increasing demands and abundant options, clients swiftly change providers when expectations aren't met. To cultivate lasting relationships, agencies must consistently exceed service expectations and offer strategic value, not just task execution. Avoiding a revolving door of clients requires establishing and maintaining top-notch client service consistently throughout your team.
Emotional Intelligence: The Key To Success In Your Digital Agency
Enhancing your emotional intelligence (EQ) can significantly improve your leadership abilities. It empowers you to effectively lead your team, engage new prospects, and foster strong relationships with existing clients. You can build fantastic relationships with clients and team members at your agency with enhanced emotional intelligence and people skills. Remember, these skills account for 85% of job success after all. Happy, loyal clients will do more work with you. And a happy, loyal team will help your digital agency to succeed.
Mental Health And Wellbeing In The Creative Industries
Together with industry professionals, mental health experts, and organizations, Andy conducted the largest study ever on mental health in the creative, media, and marketing industries. This groundbreaking study, named Mentally-Healthy, included nearly 2,000 participants from Australia and New Zealand. With over 20 years of experience in creative, media, and marketing, he has worked on both the client and agency sides. Andy has even founded his own agency, won prestigious awards, and gained invaluable insights from his time in the UK and Australia.
Key Elements To Build True Agency Leadership Skills
As leaders in our agencies, we find ourselves at the crossroads of these transformations, entrusted with guiding our teams through this dynamic landscape. While management tools and techniques can be acquired through formal training and hands-on experience, leadership is a more intricate skill. It is rooted in resilience and adaptability, and true leaders don't merely react to change; they anticipate it, embrace it, and skillfully guide their teams forward.
Back To The Office (or Not) - Navigating Hybrid And Remote Work as a Digital Agency Leader
Tune in to Lara's captivating opening speech at the Agency Growth Summit 2024 as we delve into the evolving landscape of agency leadership in the aftermath of the pandemic. Choosing between hybrid, remote, and in-office work models is a critical decision for your agency. However, the right model solely depends on what is best for your agency, clients, and team.
Leadership in Ecommerce Agencies and Why Empathetic Leadership is The Way Forward
In the rapidly evolving world of Ecommerce, the phrase “What got you here won’t get you there” couldn’t be more relevant. Aspiring to grow your Ecommerce venture? It’s imperative to recognize that your personal growth as a leader plays a pivotal role. In the fast-paced world of Ecommerce, effective leadership is the cornerstone of success. This blog post delves into why being an effective leader is paramount for success in the e-commerce landscape and explores the skills necessary to excel.
The Definitive Guide to Marketing Agency Leadership
Everything you need to know about leadership in a marketing agency setting: from creating your vision and planning the journey to delivering feedback effectively and keeping people accountable. We'll cover the marketing and agency strategies to help you articulate your agency's vision.
Plotting Your Agency's Journey - Rob Da Costa
Creating your vision and planning the journey are essential for long-term success as an agency leader. A clear strategy must be in place to ensure that you are moving in the right direction towards your desired goals and objectives.
Happy Clients Aren't Your Job… - Tim Kilroy
As an agency leader, it's not wise to focus solely on customer satisfaction. Let that sink in.
If your clients are happy with the work being done, they will continue to come back and provide more business. However, that is not the job of agency owners. It's not just about keeping clients happy - it's about improving your team so that they can provide the best possible service to your clients to make them happy.
Coaching Skills YOU Can Use In Your Digital Agency - Chris Simmance
Coaching is a key skill for any leader in an agency. It involves helping your team reach their full potential by providing guidance and support as they work towards their goals. At its core, coaching is about being curious, delivering feedback effectively, and keeping people to account.
Conscious Leadership for Agency Leaders - Kelly Campbell
Conscious leadership is making conscious, moral decisions that serve people, the planet and profit. Leaders who embody conscious leadership demonstrate integrity, empathy and respect for themselves and others. They are aware of their impact on those around them and strive to create positive outcomes.
Work Backwards To Spring Forward - Karl Sakas
Before beginning to build your ideal agency, it is important to pause for a moment and get a clear idea of what success looks like for you. Ask yourself: Why did you start (or join) your agency? How have my expectations been met in reality? What will it take to bridge the gap between now and my ideal future? The answers to these questions will help you to find your path to success.
3 C’s to Agency Owner Success - Chris Bantock
As an agency owner, success can seem like a daunting goal. After all, if you are to succeed in your own business, you must manage your client’s needs, juggle multiple projects, and still make time for yourself. But success isn't impossible. In fact, three key factors will help you get ahead: customers, collaboration, and community.
Leading with Purpose: How Well Are You Exhibiting These 7 Traits, to Lead Your People, Brands and Company with Purpose?
Purpose is all about people. Purpose comes to life through people, through their personalities, passions, impact, and interactions. In the context of a brand or organization, people are stakeholders – employees, consumers, clients, investors, community, causes.
Brands Doing Good: An Introduction to Cause Fusion, as the Next Frontier beyond Cause Marketing
For companies and brands who already have a successful track record of Cause Marketing, or for those starting out, Cause Fusion is a strong consideration to take things to the next level.
Exceed Your Brand’s Promise Through Purpose-driven Collaboration
Now that your brand purpose has met (and will continue to meet) the 3As test (authenticity, alignment, and advancement) as a solid fit within the organization, how can you convene stakeholders around the brand?