Conscious Leadership for Agency Leaders - Kelly Campbell

Conscious leadership is making conscious, moral decisions that serve people, the planet and profit. Leaders who embody conscious leadership demonstrate integrity, empathy and respect for themselves and others. They are aware of their impact on those around them and strive to create positive outcomes.

Conscious leaders understand that healing past trauma is necessary to develop self-awareness and actively seek ways to heal past memories. They recognize that conscious leadership is a lifelong commitment to creating positive change in their communities and beyond. By committing to conscious leadership, individuals can make a lasting, meaningful impact that benefits all parties involved.

To be an effective leader, one should possess a combination of self-awareness, empathy, vulnerability, and responsibility.

Listen to Kelly Campbell to learn more about becoming a conscious leader for your agency. Here is an introduction from her article in the Agency Growth Book:

"People constantly evolve. The world changes. As a leader, your responsibilities certainly include evolution and adaptation, yet you have an even greater charge. You may not even realize it, but the impact you have on your employees, their families, local communities, your industry, clients' businesses, their customers and beyond creates a ripple effect that begins with your level of consciousness.

Gone are the days when fear-based leadership and intimidation were acceptable. Employees have become more aware of (and vocal about) what they want in an organizational leader. They rail against the notion that the primary goal of business is profit above all else—and for good reason. That's precisely how we've found ourselves in cultures of collective trauma, workplace toxicity, hyper-consumerism and systemic oppression.

So, how do you ensure that all stakeholders' needs are being met while laying the foundation for a sustainable agency business? The answer is conscious leadership."