Feed
We are blessed to host some of the most important experts in the world of Digital Agencies, Media and Business Consulting. We post video blogs of every session on our Feed below where you’ll find world-class content on how to grow your agency.
Why Do They Call Them Soft Skills When They Are Really Hard?
The often overlooked Soft Skills are brought front and centre by no other than Clair Heaviside, the co-founder and creative director of Serotonin, a multi-award-winning digital agency based in Manchester’s Northern Quarter.
In 2018, Claire quit her agency job and started a business. In her words, she wanted to see what would happen. After, as many would relate, being on the receiving end of some pretty toxic leadership, Clair wanted to see if she could grow a business that thrived on something different.
Building A Sustainable and Successful Agency
As the Editor-in-chief of our Agency Growth Book 2024 publication, Jonathan took the virtual stage multiple times in our packed 2023 calendar, shaping the strategy behind assembling the carefully curated growth book comprising practical management and leadership resources for agency owners and leaders.
I’m An Agency Owner Get Me Out Of Here! - Jonathan Leafe
If you've decided to sell your agency, to make the process more successful, you should take a few steps to get prepared before you start. This may include conducting market research, preparing financial statements and developing a sales presentation to showcase all that your agency has to offer potential buyers.
6 Tips To Consider Before You Sell Your Agency - Clodagh Higgins
If you've decided to sell your agency, to make the process more successful, you should take a few steps to get prepared before you start. This may include conducting market research, preparing financial statements and developing a sales presentation to showcase all that your agency has to offer potential buyers.
The One-Page Agency Business Plan - Peter Levitan
Creating a business plan for your advertising agency can be challenging, but it's essential to define your business's purpose and direction. A one-page business plan is ideal for summarizing the elements of your business in an easy-to-read format, and the length constraint will give you clarity on the things that matter.
Plotting Your Agency's Journey - Rob Da Costa
Creating your vision and planning the journey are essential for long-term success as an agency leader. A clear strategy must be in place to ensure that you are moving in the right direction towards your desired goals and objectives.
Happy Clients Aren't Your Job… - Tim Kilroy
As an agency leader, it's not wise to focus solely on customer satisfaction. Let that sink in.
If your clients are happy with the work being done, they will continue to come back and provide more business. However, that is not the job of agency owners. It's not just about keeping clients happy - it's about improving your team so that they can provide the best possible service to your clients to make them happy.
Coaching Skills YOU Can Use In Your Digital Agency - Chris Simmance
Coaching is a key skill for any leader in an agency. It involves helping your team reach their full potential by providing guidance and support as they work towards their goals. At its core, coaching is about being curious, delivering feedback effectively, and keeping people to account.
Conscious Leadership for Agency Leaders - Kelly Campbell
Conscious leadership is making conscious, moral decisions that serve people, the planet and profit. Leaders who embody conscious leadership demonstrate integrity, empathy and respect for themselves and others. They are aware of their impact on those around them and strive to create positive outcomes.
How to Grow Your Agency Revenue By Adding PPC Services - Justin Rondeau - InvisiblePPC
Adding new services to your agency can be a great way to expand your business and increase revenue. Offering a new service to your current client base is one of the fastest and easiest ways to grow your business. Not only is it a great way to add value to existing relationships, but it can also open up additional growth opportunities. Additionally, marketing the new service directly to the client base you already have can effectively reach more customers quickly.
Are Robots Eating Your Lunch? - Alejandra Tobon - Unbounce
AI is a game changer for digital agencies. With AI, much of the work that goes into providing a complete marketing solution can be automated in a way that was not possible before. This means digital agencies no longer have to spend hours and days creating campaigns from scratch - instead, they can use AI to quickly design a customized campaign based on a customer's goals and preferences.
Work Backwards To Spring Forward - Karl Sakas
Before beginning to build your ideal agency, it is important to pause for a moment and get a clear idea of what success looks like for you. Ask yourself: Why did you start (or join) your agency? How have my expectations been met in reality? What will it take to bridge the gap between now and my ideal future? The answers to these questions will help you to find your path to success.
It’s Time To Flip The Script On Cash Flow! - Nikole Mackenzie - Momentum Accounting
Cash flow is the lifeblood of every business and agencies are no exception. Without a steady and reliable inflow, it can be difficult to keep up with payroll and other payments, fund your next big project, or plan for growth. Unfortunately, many agencies run into issues regarding managing their cash flow - either there isn’t enough profit to sustain positive cash flow, or collections are unsustainably late.
Product Bundling, The Key to Scaling Revenue for Your Agency - Craig Taylor - Vendasta
When it comes to product bundles, agencies have a huge opportunity to scale their revenue. By packaging multiple services together into product bundles, you can make it easy for customers to purchase and increase your average order value. This also drives down your marketing costs and allows you to build complementary products.
How To Come Out of The Recession On Top - Robert Craven
The recession (when it starts with consumer spending falling) will be tough on many digital agencies, with companies and clients cutting back on their digital marketing budgets. However, there are steps you can take to ensure your digital agency weathers the recession as well as possible.
3 C’s to Agency Owner Success - Chris Bantock
As an agency owner, success can seem like a daunting goal. After all, if you are to succeed in your own business, you must manage your client’s needs, juggle multiple projects, and still make time for yourself. But success isn't impossible. In fact, three key factors will help you get ahead: customers, collaboration, and community.
Marketing Automation as Infrastructure for Agencies - Sean Leonard - ActiveDEMAND
ActiveDEMAND is an integrated marketing platform built for marketing agencies and businesses to help them easily create, execute, and track the engagement of marketing campaigns.
Understanding The Modern Buyer's Journey - Christian Banach
It's no secret that the buyer's journey has changed dramatically in recent years. With the advent of digital technologies, buyers can now do a large amount of their research and purchase planning online before ever engaging with sales reps. As a marketer or business owner, it's essential to understand the buyer journey your potential customer goes through so that you can create content and marketing programs that speak to your them at each stage of the process.
Lead Generation - Lee Goff
How to generate leads is often a primary focus for marketing agencies. More qualified leads mean more potential customers and increased revenue for businesses. But lead generation can be complex and time consuming, especially for agencies that are just starting or don't have much experience in this area.
How Do Agencies Make Money? - Marcel Petitpas
Like any other service business, marketing agencies make money by charging clients for their services. The digital agency model consists of three main components: strategy, creativity and technology. Agencies are paid through various hourly and project-based fee structures, or a value-based pricing model depending on the scope of work and complexity of the project.