Marketing Automation as Infrastructure for Agencies - Sean Leonard - ActiveDEMAND
ActiveDEMAND is an integrated marketing platform built for marketing agencies and businesses to help them easily create, execute, and track the engagement of marketing campaigns.
How can marketing automation software help your Agency grow?
If you're an agency owner, marketing automation should be a crucial part of your infrastructure. By automating repetitive tasks, you can elevate your marketing efforts, improve your business's profitability while freeing up time for you to focus on more important things.
Services-based businesses, such as marketing agencies, face the challenge of staying efficient and profitable. Billable rates, hours worked, and utilization are key to ensuring profitability. It's also no secret that creativity is essential in the delivery of these services. A well-implemented marketing automation solution can help your Agency with all that.
What is the primary purpose of marketing automation tools?
Marketing automation refers to streamlining the automation of marketing activities and measurement of marketing tasks to improve operational efficiency & increase revenue. All businesses share the same goals: greater earnings and growth – but with lower costs.
Automation is key to any successful process, not just in marketing but for all repetitive processes that require the same steps for each customer. Automated systems help reduce the labour needed to execute, improve consistency and can be easily measured.
How does a marketing automation platform work?
In this session, we listen to Sean Leonard, CEO of ActiveDEMAND, and we'll discuss the benefits of marketing automation as infrastructure and how marketing automation strategy can help your Agency grow! Here is an introduction from ActiveDemand's article in the Agency Growth Book:
"Does your marketing agency use marketing automation? If so, do you consider your automation systems a part of your infrastructure, or is it just the tool that sends emails? For many agencies, that question doesn't come up until they realize they have trouble growing their business profitably. What do marketing automation and infrastructure have to do with profitable growth? A lot. They also have a lot to do with the effective use of labour and talent, operational efficiency, and scaling your business. Let's look at the role automation as infrastructure plays in all of that.
The Marketing Agency Challenge
Every services-based business, including marketing agencies, faces a similar challenge. The bigger they get, the less efficient they become. Growing profitably is a significant challenge for any business, not just service-based businesses. For services-based businesses, profitability is a function of billable rates, billable hours, and utilization. It is no secret that it takes creative people to provide a marketing agency's services.
One could argue that it takes productive people to drive profitability. It can also be argued that traditional thinking delivers traditional results. Successful marketing agencies are thinking about operational efficiency, automation as infrastructure, and better results.
So what's behind that thinking?"
