How To Win New Business By Playing To Your Strengths - Jody Sutter
For agency owners, winning new business is often a top priority. But how can you approach the process so that you're playing to your strengths?
Successful business development programs for small marketing agencies focus on leveraging their strengths instead of going against them. Understanding the unique skills each team member brings to the table makes it possible to design an effective strategy to help the agency reach its goals and compete in a crowded marketplace.
How do you win new customers?
When it comes to winning new business in a crowded marketplace, making the most of existing customers is just as important. Building strong relationships with existing clients is key to obtaining repeat business but can also lead to referrals and new business.
New business acquisition is essential to keeping a small marketing agency running. It can be difficult, but by making the most of your team’s strengths, you can design an effective strategy to increase your agency's chances of success.
By playing to your agency's strengths and leveraging the power of partnerships and networking, agency owners can set themselves up for success in their business development efforts.
Your ideal customer in your target market and industry won't just come knocking on your door; you'll have to have a clear understanding of how to engage with these potential customers.
Listen to Jody Sutter to learn how to win new businesses for your agency by playing to your strengths. Here is an introduction from her article in the Agency Growth Book.
"Agency owners will tell me that new business is the lifeblood of their firm.
I can't disagree. Beyond the primary function of bringing in revenue, pursuing new business can shape an agency's destiny.
It allows an agency leader to think strategically about the kind of work they want to do and the types of clients they want to serve.
And yet... sometimes agency business development is the victim of competing priorities (client management, employee management, or even just doing the work you get paid to do), and it gets neglected or done haphazardly.
But even if these competing priorities didn't exist, I still think a healthy number of agency leaders would find a way to avoid business development, especially the proactive stuff that requires you to get out there and sell. "
