3 C’s to Agency Owner Success - Chris Bantock

As an agency owner, success can seem like a daunting goal. After all, if you are to succeed in your own business, you must manage your client’s needs, juggle multiple projects, and still make time for yourself. But success isn't impossible. In fact, three key factors will help you get ahead: customers, collaboration, and community.

Customers, collaboration, community

When it comes to customers, you need to create a customer experience that stands out and sets your agency apart. This means getting feedback from customers and using their insights to develop better products and services. It also means providing excellent customer service and being quick to respond when issues arise.

Collaboration is essential to successful agency owners. By working with like-minded professionals, you can bring fresh ideas to the table and develop products and services that meet your customer's needs. To get the most out of collaboration, you must be open to different perspectives and actively seek feedback from others in your network.

Other Agency Owners are there to help

No agency owner should have to go through life alone. Communities are the perfect way for entrepreneurs to connect and collaborate - it's a great opportunity to gather ideas, seek advice, share stories, and have fun. Joining an agency community can be vital to staying motivated, inspired, and connected in order to run your business successfully. Building strong relationships with other agencies and customers can help you achieve business growth. Online and in-person networking can give you access to valuable resources and insight into trends in your industry. Joining professional organizations or trade groups can also provide support.

Listen to Chris Bantock to get more insight into being a successful agency owner. Here is an introduction from his article in the Agency Growth Book.

"The Game

In my experience Agency owners, or Agency Entrepreneurs as I prefer to call you, have had limited training in running a business. You have been trained in a craft/skill - design, web development, digital marketing, photography etc. You are good at what you do so attract customers and grow naturally, you take people on to help satisfy the demand you have created. This is the first level of success - now you are realising how hard this ‘agency business’ game is.

There are so many other things to think about; finance, culture, the team dynamic, marketing beyond your black book, processes, planning - the list goes on.

You have a new level of responsibility, you have other mouths to feed other than your own.

All these mean you are now playing a different game, with new rules being introduced all the time. This is the game! Oh yes, and by the way the game constantly changes as you go along in your journey! As you grow you have new challenges to overcome that were not there before."