How To Handle The Top 5 Agency Sales Objections - Jason Swenk

If you're selling digital agency services, you know that sales objections are a normal part of the sales process. In this session with Jason Swenk, we'll talk about some of the most common sales objections digital agencies face and give you some tips on how to overcome them. With some preparation, you can turn these sales objections into opportunities to close more deals and grow your digital agency.

Common Sales Objections

Prospective clients often have common sales objections when the plan, the prospect, and the results are unclear. Price objections are all too common and can be challenging to overcome. However, understanding exactly what the client's criteria are or what their budget is can help you tailor a solution to meet their needs while staying within their budget. Additionally, customers may have doubts if there are no references to corroborate the claims that the digital agency can complete the job successfully. All these minor details can cause a customer to raise objections regarding the plan they're presented with.

Overcoming Objections

It's important to remember that objections are part of the sales process and can be addressed with some preparation. With the proper knowledge and understanding, objections can become opportunities for agency owners to close more deals and grow their businesses.

Listen to Jason Swenk to handle objections successfully and close more deals. Here is an introduction from his article in the Agency Growth Book.

"Have you ever felt like your marketing agency proposal really knocked it out of the park, only to have the prospect put you off? It has happened to all of us, probably more times than we’d care to admit.

You put a ton of time, energy, and effort into a stellar proposal, and then you’re hit with a lackluster response. Something like, “let me talk to my partner” or “let me see if we have the money” or my personal favorite, “send me more information.”

Are these responses just put-offs or simply objections that can be flipped into a more favorable response?

Top 5 Agency Sales Objections

The best marketing agency proposal answers questions before they’re asked. Be transparent by sharing your exact process and builds more trust.

Of course, questions and objections will still be raised, but if your proposal answers 90% of the unasked questions, you’re so close!

That’s when the agency salesperson comes through on the extra 10% and brings it to the finish line.

I firmly believe there are no bad agency clients; only bad prospects or a bad process.

So, how do you know if your prospect has a true objection or is just wasting your time? There are some tactics you can apply to get to the bottom of things faster and easier. And you will turn more no’s and maybe’s into yes’s.

Here are 5 common reasons prospects say “no” to your marketing agency proposals and what you can do to change the outcome.

So, let’s start with my personal favorite..."