Back To The Office (or Not) - Navigating Hybrid And Remote Work as a Digital Agency Leader
With over 20 years of experience in agency leadership in the marketing industry, Laura is focused on helping agency founders grow and scale their businesses. With a coveted network and a black book of agency specialists and founders, Laura has her finger on the pulse. As founder and advisor at Agencywise, her mission is to connect the right agency people for collaborative success.
Tune in to Lara's captivating opening speech at the Agency Growth Summit 2024 as we delve into the evolving landscape of agency leadership in the aftermath of the pandemic. Discover how the new ways of working have reshaped the industry and explore the exciting possibilities that lie ahead as an agency leader. To access Laura’s article in full, download our Agency Growth SUMMIT e-book.
“Hybrid working” is currently the most popular structure; in fact, of agency jobs listed on LinkedIn in 2023, the vast majority are listed as “Hybrid”, with “Remote” coming in second. “On- site” is far less frequently advertised, but more so in more junior roles.”
What is best for my agency? Hybrid or Remote?
Choosing between hybrid, remote, and in-office work models is a critical decision for your agency. However, the right model solely depends on what is best for your agency, clients, and team. Here are highlights from Laura's speech at our Agency Growth SUMMIT 2024. To download the complimentary e-book, click here.
The pros and cons of the game: Hybrid, Fully Remote and On-Site
What are agencies doing?
The Evolution of Agency Leadership
Emotional Intelligence and Connection
Clear and Effective Communication
Adaptability and Flexibility
Creative Problem-Solving
Inclusivity and Diversity Promotion
Empathy as a Bridge
The Path to Upskilling
Regardless of the model you choose, one thing remains non-negotiable: your leadership must adapt to meet the demands of your work landscape and teams for it to be a successful transition. Remember, each work model has its own advantages and disadvantages, and it is essential for every agency to carefully consider these factors based on their teams, productivity, clients, size, and culture.
