Feed
We are blessed to host some of the most important experts in the world of Digital Agencies, Media and Business Consulting. We post video blogs of every session on our Feed below where you’ll find world-class content on how to grow your agency.
How To Kill Agency Churn - Tips From Over 100k Agencies
Discover how agencies can overcome high churn rates and ineffective growth patterns by addressing scaling challenges in the marketing industry.
Learn insights from Chase Buckner and explore solutions to retain clients effectively by addressing the ‘Scaling Sideways’ problem with a 3-step approach.
Improve Your Agency Bottom Line By Reclaiming Your Power
Explore how agency behaviors impact client relationships and commercial performance, the challenges of 120-day payment terms, and strategies for agency leaders to establish healthy boundaries and overcome power imbalances in client interactions.
Robin Bonn's guide to discovering the power of expertise in client relationships. Learn how trusted advisors lead conversations, gain authority, and build partnerships by prioritizing client needs and showcasing professionalism.
How Agency Owners Can Win on LinkedIn
You’re already on LinkedIn. You probably created an account 10+ years ago. But it’s likely your profile could use a bit of a tidy-up.
Discover the untapped potential of LinkedIn as a powerful marketing channel for agencies. Learn how to engage effectively, connect with industry leaders, and establish yourself as an authority by watching Sam Browne’s keynote and reading his insights in The Agency Growth Book.
It’s All About You
In “It’s All About You” by Chris Bantock, the author, a former marketing agency owner, reflects on the challenges of leadership in the marketing industry.
He emphasises the transformative journey from marketer to business leader, delving into personal experiences and the weight of responsibility. The article underscores the loneliness often associated with agency leadership and stresses the importance of resilience, confidence, and perseverance.
Why Temporary Spending Cuts Don’t Work
Explore Stephen Kenwright's insights on why temporary spending cuts in agencies often backfire and learn strategies for establishing a sustainable "new normal."
Discover how effective communication and a frugal culture can align company values with financial decision-making, enhancing both responsibility and employee satisfaction.
5 Steps To Better Forecasting and Capacity Planning
“5 Steps to Better Forecasting and Capacity Planning” addresses the tumultuous cycle digital service companies face, juggling workload and staffing. Aiming for a shared perspective driven by accurate forecasts, the piece by Tom O’Neill advocates breaking away from siloed thinking to drive strategic business decisions based on real-time data.
Without accurate data, companies will continue to struggle to get a clear picture of what’s happening across the business, what’s coming down the pipeline, and what they need to do to balance the needs of the business with the needs of their people. Data informs better forecasting, which drives performance and stronger operations.
Choosing The Right Accountant: An Agency Approach
In the world of finance and accounting, selecting the perfect accountant is a pivotal decision that can have a profound impact on your financial health and success. When it comes to making your choice, there are a multitude of practical considerations to take into account.
Here's your chance to revisit Rory's enlightening speech for formulating your playbook if you are considering outsourcing your accounting and finance operations.
Internal Collaboration: Keeping The Agency Team Together And Facing In The Right Direction
Agency specialist and behavioural coach Nikki Gattenby works with agency founders and leaders to help them become unstoppable. However, this approach has a particular challenge: how to keep the agency together and help everyone move in the right direction at a pace?
Enter the 3Ps of agency management. Effective internal collaboration within an agency hinges on three essential elements: purpose, profit, and people.
If, as an agency leader, you want to keep your people on the same page, it helps to put them on par with profit and purpose. In fact, you can transform your business performance by doing exactly that. (editor’s note: This isn’t a purpose yawn. Promise!).
Optimising Your Agency's Capacity Planning
Time and money are two things that agencies don't want to waste. Optimising your capacity planning can help you get on top of both.
Putting it simply, capacity planning is the process of matching your agency's resources and capabilities with your expected workload. With a proper strategy in place, you'll know when your team can take on more work, when you should look for a new hire, and even if you're utilising your team optimally.
Why Do They Call Them Soft Skills When They Are Really Hard?
The often overlooked Soft Skills are brought front and centre by no other than Clair Heaviside, the co-founder and creative director of Serotonin, a multi-award-winning digital agency based in Manchester’s Northern Quarter.
In 2018, Claire quit her agency job and started a business. In her words, she wanted to see what would happen. After, as many would relate, being on the receiving end of some pretty toxic leadership, Clair wanted to see if she could grow a business that thrived on something different.
M&A Secrets: An Insider’s View On How To Maximise Your Exit Value
Felix Velarde, a seasoned agency founder and CEO, joined us at our Agency Growth Summit, in December 2023.
Drawing from his experience of founding, selling, and scaling multiple agencies, Felix offers valuable insights into the M&A process, and insider secrets on maximising agency exit value for the AGE community.
Building A Sustainable and Successful Agency
As the Editor-in-chief of our Agency Growth Book 2024 publication, Jonathan took the virtual stage multiple times in our packed 2023 calendar, shaping the strategy behind assembling the carefully curated growth book comprising practical management and leadership resources for agency owners and leaders.
The 9 Agency Essentials For Best-In-Class Client Service In 2024
In today's saturated agency landscape with high turnover rates, exceptional client service isn't a choice anymore; it's a necessity for agencies aiming to retain accounts, enhance lifetime value, and foster sustainable growth in 2024 and beyond.
With increasing demands and abundant options, clients swiftly change providers when expectations aren't met. To cultivate lasting relationships, agencies must consistently exceed service expectations and offer strategic value, not just task execution. Avoiding a revolving door of clients requires establishing and maintaining top-notch client service consistently throughout your team.
Emotional Intelligence: The Key To Success In Your Digital Agency
Enhancing your emotional intelligence (EQ) can significantly improve your leadership abilities. It empowers you to effectively lead your team, engage new prospects, and foster strong relationships with existing clients. You can build fantastic relationships with clients and team members at your agency with enhanced emotional intelligence and people skills. Remember, these skills account for 85% of job success after all. Happy, loyal clients will do more work with you. And a happy, loyal team will help your digital agency to succeed.
Mental Health And Wellbeing In The Creative Industries
Together with industry professionals, mental health experts, and organizations, Andy conducted the largest study ever on mental health in the creative, media, and marketing industries. This groundbreaking study, named Mentally-Healthy, included nearly 2,000 participants from Australia and New Zealand. With over 20 years of experience in creative, media, and marketing, he has worked on both the client and agency sides. Andy has even founded his own agency, won prestigious awards, and gained invaluable insights from his time in the UK and Australia.
Key Elements To Build True Agency Leadership Skills
As leaders in our agencies, we find ourselves at the crossroads of these transformations, entrusted with guiding our teams through this dynamic landscape. While management tools and techniques can be acquired through formal training and hands-on experience, leadership is a more intricate skill. It is rooted in resilience and adaptability, and true leaders don't merely react to change; they anticipate it, embrace it, and skillfully guide their teams forward.
Back To The Office (or Not) - Navigating Hybrid And Remote Work as a Digital Agency Leader
Tune in to Lara's captivating opening speech at the Agency Growth Summit 2024 as we delve into the evolving landscape of agency leadership in the aftermath of the pandemic. Choosing between hybrid, remote, and in-office work models is a critical decision for your agency. However, the right model solely depends on what is best for your agency, clients, and team.
Delivering Outstanding Value for Ecommerce Brands: Building An Agency Retention Marketing Department
With Customer Acquisition Costs (CACs) increasingly expensive in this current market, this strategy kills profit margins as merchants repeatedly pay for the same eyes. Measuring new customer acquisition with a retention marketing strategy allows brands to keep the conversation going with their customers - at a fraction of the cost. As such, merchants are now, more than ever, engaging in retention marketing strategies and employing agencies to execute them.
Unlocking Growth: The Power of Partnerships for Ecommerce Agencies
We listened to Karolina's insightful session on cultivating scalable growth through nurturing partnerships. This particular aspect is often overlooked due to lack of clarity and focus, but Karolina ensures establishing practical boundaries and a methodical approach to help Ecommerce agencies incorporate partnerships into their "Scalable Growth" equation.
Michelin Star Delivery for Ecommerce Agencies
In the digital Ecommerce agency kitchen, it is crucial to ensure that your team is well-prepared for success. By having the appropriate tools and processes in place, you can create projects that not only satisfy your clients and customers but also bring them joy. Similar to a skilled chef, with the right tools, you have the freedom to experiment and refine your recipes to achieve even more delightful results. So, let's dive in and start cooking up some greatness!