Feed
We are blessed to host some of the most important experts in the world of Digital Agencies, Media and Business Consulting. We post video blogs of every session on our Feed below where you’ll find world-class content on how to grow your agency.
How To Kill Agency Churn - Tips From Over 100k Agencies
Discover how agencies can overcome high churn rates and ineffective growth patterns by addressing scaling challenges in the marketing industry.
Learn insights from Chase Buckner and explore solutions to retain clients effectively by addressing the ‘Scaling Sideways’ problem with a 3-step approach.
Adopting a Culture of Continuous Improvement in Web Development
Explore our 2024 Agency Partnerships Summit insights with Stephen Neville and Kathryn Bruno on continuous improvement.
Years of experience and wisdom shared with the participants on process alignment, the importance of communication, and quality assurance strategies for agencies and brands seeking to adopt a culture of continuous improvement for driving digital delivery excellence.
Should Your Agency’s Sales Function Be Founder-led or Team-led?
Explore the balance between founder-led and team-led sales in agencies, highlighting the importance of founder involvement, team autonomy, and sustainable strategies for long-term success.
Shifting to a sustainable sales strategy, including a clear founder-led vision, collaborative culture, and balanced investment in internal growth, becomes pivotal. Nurturing a self-motivated team aligned with the agency’s vision is key.
Recognising the founder’s role as a leader, not just a doer, and delegating tasks ensures future-oriented growth. Adopting these strategies, even late in the agency’s journey, promises a more successful outcome, according to Adam Graham, Founder & MD of Gray Matters, a consultancy that helps B2B businesses of various sizes.
Why All Agencies Should Feast At The Table of Operational Principles
With all the developments in marketing technology we can use today, and with the future being AI-driven, there is a wonderful opportunity for agency management to enter a new age. AI-powered platforms will undertake more and more tasks, freeing up forward-thinking Founders to concentrate on what they are best at creating creative campaigns that deliver value to their clients.
This is an extraordinary moment in the history of public relations and creative industries, and represents a tipping point to equal the introduction of the Internet back in 1993.
Building A New Business Legacy
New business requires bravery and methods can be applied to build it up.
Discover how bravery, community building, and empowering your team can drive new business growth.
Learn from Brittany Atkins' insights on overcoming cold outreach fears, fostering a winning sales mentality, and maximizing returns through iteration.
Becoming a 'B Corp' Agency
Discover how Jane Entwistle, a seasoned digital leader, emphasises purposeful creativity in her agency's journey toward B Corp certification.
Learn about the B Corp movement and its commitment to fostering an inclusive, equitable, and sustainable economy while assessing the impact of strong workplace culture and community involvement.
AI: Will It Take Our Jobs? A Lesson From History
Artificial Intelligence (AI) has transformed the landscape for digital agencies, bringing opportunity and apprehension in seemingly equal measure. The question is, does AI threaten job security, or is it a tool to enhance profitability?
In an evolving landscape, technology (especially AI) plays a double role as both disruptor and creator. Yes, AI automates specific tasks like data sorting or basic design iterations, which might diminish traditional roles within agencies. However, this shift opens doors for new specialities.
5 Steps To Better Forecasting and Capacity Planning
“5 Steps to Better Forecasting and Capacity Planning” addresses the tumultuous cycle digital service companies face, juggling workload and staffing. Aiming for a shared perspective driven by accurate forecasts, the piece by Tom O’Neill advocates breaking away from siloed thinking to drive strategic business decisions based on real-time data.
Without accurate data, companies will continue to struggle to get a clear picture of what’s happening across the business, what’s coming down the pipeline, and what they need to do to balance the needs of the business with the needs of their people. Data informs better forecasting, which drives performance and stronger operations.
Choosing The Right Accountant: An Agency Approach
In the world of finance and accounting, selecting the perfect accountant is a pivotal decision that can have a profound impact on your financial health and success. When it comes to making your choice, there are a multitude of practical considerations to take into account.
Here's your chance to revisit Rory's enlightening speech for formulating your playbook if you are considering outsourcing your accounting and finance operations.
Internal Collaboration: Keeping The Agency Team Together And Facing In The Right Direction
Agency specialist and behavioural coach Nikki Gattenby works with agency founders and leaders to help them become unstoppable. However, this approach has a particular challenge: how to keep the agency together and help everyone move in the right direction at a pace?
Enter the 3Ps of agency management. Effective internal collaboration within an agency hinges on three essential elements: purpose, profit, and people.
If, as an agency leader, you want to keep your people on the same page, it helps to put them on par with profit and purpose. In fact, you can transform your business performance by doing exactly that. (editor’s note: This isn’t a purpose yawn. Promise!).
Agency Mechanics: Resource Planning & Utilisation Maximisation
If you run a digital agency, you and your team probably find yourselves trying to forecast for the future, answering questions like:
“What if we get this client?”, “When will we need to hire our next designer?”, “How many more clients can we bring on with our current team?”
While answering these questions in practice may seem simple, you’ve probably come to understand that it isn’t easy. The resource “plan” is a moving target that’s changing all the time. Once again, we turned to Marcel for advice, and not to anyone’s surprise, he did a stellar job of putting things into context.
Optimising Your Agency's Capacity Planning
Time and money are two things that agencies don't want to waste. Optimising your capacity planning can help you get on top of both.
Putting it simply, capacity planning is the process of matching your agency's resources and capabilities with your expected workload. With a proper strategy in place, you'll know when your team can take on more work, when you should look for a new hire, and even if you're utilising your team optimally.
Finding The Right Client Relationship Tool For Your Agency
When it comes to CRM, we can talk for days. Small or big, enterprise-scale or local - we've seen its successful implementation and operational delivery in past and even current lifetimes. That said, CRM within the agency context is a different subject.
We decided to turn to Steve Holm, CEO of Copper CRM, but above all else, a CRM enthusiast as passionate as ourselves in the domain.
The 9 Agency Essentials For Best-In-Class Client Service In 2024
In today's saturated agency landscape with high turnover rates, exceptional client service isn't a choice anymore; it's a necessity for agencies aiming to retain accounts, enhance lifetime value, and foster sustainable growth in 2024 and beyond.
With increasing demands and abundant options, clients swiftly change providers when expectations aren't met. To cultivate lasting relationships, agencies must consistently exceed service expectations and offer strategic value, not just task execution. Avoiding a revolving door of clients requires establishing and maintaining top-notch client service consistently throughout your team.
Emotional Intelligence: The Key To Success In Your Digital Agency
Enhancing your emotional intelligence (EQ) can significantly improve your leadership abilities. It empowers you to effectively lead your team, engage new prospects, and foster strong relationships with existing clients. You can build fantastic relationships with clients and team members at your agency with enhanced emotional intelligence and people skills. Remember, these skills account for 85% of job success after all. Happy, loyal clients will do more work with you. And a happy, loyal team will help your digital agency to succeed.
Mental Health And Wellbeing In The Creative Industries
Together with industry professionals, mental health experts, and organizations, Andy conducted the largest study ever on mental health in the creative, media, and marketing industries. This groundbreaking study, named Mentally-Healthy, included nearly 2,000 participants from Australia and New Zealand. With over 20 years of experience in creative, media, and marketing, he has worked on both the client and agency sides. Andy has even founded his own agency, won prestigious awards, and gained invaluable insights from his time in the UK and Australia.
Key Elements To Build True Agency Leadership Skills
As leaders in our agencies, we find ourselves at the crossroads of these transformations, entrusted with guiding our teams through this dynamic landscape. While management tools and techniques can be acquired through formal training and hands-on experience, leadership is a more intricate skill. It is rooted in resilience and adaptability, and true leaders don't merely react to change; they anticipate it, embrace it, and skillfully guide their teams forward.
Back To The Office (or Not) - Navigating Hybrid And Remote Work as a Digital Agency Leader
Tune in to Lara's captivating opening speech at the Agency Growth Summit 2024 as we delve into the evolving landscape of agency leadership in the aftermath of the pandemic. Choosing between hybrid, remote, and in-office work models is a critical decision for your agency. However, the right model solely depends on what is best for your agency, clients, and team.
Unlocking Growth: The Power of Partnerships for Ecommerce Agencies
We listened to Karolina's insightful session on cultivating scalable growth through nurturing partnerships. This particular aspect is often overlooked due to lack of clarity and focus, but Karolina ensures establishing practical boundaries and a methodical approach to help Ecommerce agencies incorporate partnerships into their "Scalable Growth" equation.
Profitability 101 for Ecommerce Agencies
As the Ecommerce space continues to thrive and more agencies shift their focus to the Ecommerce niche, those selling websites and marketing services to Ecommerce brands may be feeling the pressure of increased competition. The rapid pace of the technology ecosystem, the growing in-house capabilities of brands, the ever-changing advertising algorithms, and the rising cost of talent all contribute to this challenging landscape.