Emotional Intelligence: The Key To Success In Your Digital Agency
Trenton is the Founder and Head Coach at Team Sterka, where he leads a program that boosts client revenue by up to 35%. He is also the author of the bestselling book "Human Powered," which delves into the valuable skills he teaches. With over 15 years of experience running his own agency before its acquisition, Trenton is no stranger to nurturing team dynamics and creating value for clients. He understands the importance of soft skills and the multiplier effect of strong emotional intelligence (EQ) in agency leaders.
We had the pleasure of welcoming Trenton in December 2023 at our Agency Growth Summit. You can watch the full video recording below and follow this link to read his article, as featured in The Agency Growth Book 2024.
“You generally have the best of intentions in everything you do. You don’t set out to annoy people. You don’t set out to frustrate them. And you certainly don’t set out to upset them.”
Key takeaways from Trenton's session and crucial advice for leaders in digital agencies:
Enhancing your emotional intelligence (EQ) can significantly improve your leadership abilities. It empowers you to effectively lead your team, engage new prospects, and foster strong relationships with existing clients.
According to a comprehensive research study conducted by Harvard and Stanford, a remarkable 85% of job success stems from well-developed people skills. Collaborative problem-solving, conflict resolution, and inspiring both clients and colleagues are vital for success. The higher your EQ score, the more proficiently you can handle these aspects.
In terms of importance, EQ has surpassed traditional IQ. The stronger your EQ skills, the greater the likelihood of your agency's success. This claim is backed by substantial data. Companies recognised in the Glassdoor Best Places to Work consistently outperform the stock market. Moreover, businesses with high employee engagement achieve higher profitability and productivity than those without.
EQ is the ability to comprehend and navigate both your own emotions and the emotions of others. Now, explore three effective strategies to boost your EQ and unlock your full potential. Implementing these strategies will yield positive outcomes, benefiting you personally and your business. For more insights on each area, download the Agency Growth Book 2024.
Know your impact
Start empathising
Define a win-win outcome
You can build fantastic relationships with clients and team members with enhanced emotional intelligence and people skills. Remember, these skills account for 85% of job success after all. Happy, loyal clients will do more work with you. And a happy, loyal team will help your agency to succeed.
