Feed
We are blessed to host some of the most important experts in the world of Digital Agencies, Media and Business Consulting. We post video blogs of every session on our Feed below where you’ll find world-class content on how to grow your agency.
Agency Mechanics: Resource Planning & Utilisation Maximisation
If you run a digital agency, you and your team probably find yourselves trying to forecast for the future, answering questions like:
“What if we get this client?”, “When will we need to hire our next designer?”, “How many more clients can we bring on with our current team?”
While answering these questions in practice may seem simple, you’ve probably come to understand that it isn’t easy. The resource “plan” is a moving target that’s changing all the time. Once again, we turned to Marcel for advice, and not to anyone’s surprise, he did a stellar job of putting things into context.
Optimising Your Agency's Capacity Planning
Time and money are two things that agencies don't want to waste. Optimising your capacity planning can help you get on top of both.
Putting it simply, capacity planning is the process of matching your agency's resources and capabilities with your expected workload. With a proper strategy in place, you'll know when your team can take on more work, when you should look for a new hire, and even if you're utilising your team optimally.
Finding The Right Client Relationship Tool For Your Agency
When it comes to CRM, we can talk for days. Small or big, enterprise-scale or local - we've seen its successful implementation and operational delivery in past and even current lifetimes. That said, CRM within the agency context is a different subject.
We decided to turn to Steve Holm, CEO of Copper CRM, but above all else, a CRM enthusiast as passionate as ourselves in the domain.
Key Elements To Build True Agency Leadership Skills
As leaders in our agencies, we find ourselves at the crossroads of these transformations, entrusted with guiding our teams through this dynamic landscape. While management tools and techniques can be acquired through formal training and hands-on experience, leadership is a more intricate skill. It is rooted in resilience and adaptability, and true leaders don't merely react to change; they anticipate it, embrace it, and skillfully guide their teams forward.
Back To The Office (or Not) - Navigating Hybrid And Remote Work as a Digital Agency Leader
Tune in to Lara's captivating opening speech at the Agency Growth Summit 2024 as we delve into the evolving landscape of agency leadership in the aftermath of the pandemic. Choosing between hybrid, remote, and in-office work models is a critical decision for your agency. However, the right model solely depends on what is best for your agency, clients, and team.
Profitability 101 for Ecommerce Agencies
As the Ecommerce space continues to thrive and more agencies shift their focus to the Ecommerce niche, those selling websites and marketing services to Ecommerce brands may be feeling the pressure of increased competition. The rapid pace of the technology ecosystem, the growing in-house capabilities of brands, the ever-changing advertising algorithms, and the rising cost of talent all contribute to this challenging landscape.
Optimising Resource Utilisation in Ecommerce Agencies: Strategies for Efficiency and Growth
Operations. Such a broad term for any company and somewhat of a new weight of importance for e-commerce agencies. Operations touches many areas of the business, including sales, finance, HR, and recruiting, and oftentimes, in small start-ups, you may not have the budget to hire for all these roles independently, so it’s worth investing in someone who can manage all of these areas for you, which are foundational pillars in any organisation.
The Different Types of Financial Budgets for Agencies
Agency owners are typically known for many positive traits: entrepreneurial drive, subject matter expertise, and care for team culture. One thing, however, Dave has rarely come across is ‘financial guru’.
When Dave Bunce became the VP of Finance (and later COO) at one of Canada’s largest independent agencies, he saw firsthand the importance of stringent financial planning and monitoring to ensure the growth of the agency was sustainable.
Making The Numbers Work - Pricing and Margins for Profitability
Many agency owners embark on their entrepreneurial journey fueled by their passion, seeking to not only pursue what they love but also gain control, freedom, and financial independence. However, this pursuit comes with inherent risks as they navigate unfamiliar territories such as sales, people management, delivering exceptional products, and identifying opportunities for further growth.
Unlocking the Potential of Custom Audiences: A Path to 10x Your Ads Performance
In the dynamic world of digital marketing, staying at the forefront of trends and strategies is imperative for businesses aiming to thrive in the online arena. Artificial Intelligence (AI) is prevailing and has become a part of our everyday lives quickly this year. This has changed how we work, interact, write content, and even manage our advertising campaigns.
Profitably Selling PPC Services to Prospects: A Guide for Agencies
PPC advertising has become an integral aspect of digital marketing for businesses, regardless of their size. For agencies, offering PPC services can unlock a profitable revenue stream. However, it is essential to approach the sales process strategically to guarantee profitability and achieve success. This guide presents a valuable six-step framework to effectively position, market, and sell PPC services to potential clients.
How to Grow Your Agency? Ten quick tips you can use to unlock true Agency Growth at scale
Growing a Digital Agency as a business is hard. You start out with one or two customers that want the world from you, even if you’ve agreed to provide much less than that. You want to keep your niche and develop from there but to win more business you find yourself jumping in every direction.