The Agency Partnerships Book
Unlocking growth through strategic partnerships
The Agency Partnerships Book is a must-read for any Agency leader looking to use Partnerships to fuel their agency’s growth!
Contents & Authors:
Partnership programs can be a game-changer for agencies, but what makes them successful? The Agency Partnerships Book covers everything from communication and collaboration to setting clear expectations.
How To Kill Agency Churn - Tips from over 100k Agencies
Chase Buckner, Director of Product Marketing at HighLevel
Adopting a Culture of Continuous Improvement in Web Development
Stephen Neville, CEO of BugHerd & Kathryn Bruno, Manager, Product Reliability Engineering at SevenRooms
Are you leveraging partnerships to their full earning potential?
Mark Stein, Director of Business Development and Partnerships @ Leaf
Defining Partnership Success from the Technology Vendor’s Perspective
Jonathan Rodgers, Manager, Agency Partnerships Americas @ BigCommerce
Partnerships - The new referral
Guy Littlejohn, Founder, Facets
Simultaneous Success: Managing Multiple Agency Partners
Robert Yardy, Director of Partnerships @ MMT
Unlock Growth Through Strategic Partnerships: A Guide for Agencies
Karolina Kondrat, Director of Partnerships @ Domaine
Karolina Kondrat:
“Something to consider is that partnerships is a very public facing type role for your company.”
Robert Yardy:
“When evaluating potential collaborators, we consider several aspects. Ethical alignment, work approaches, sustainability, and other factors are crucial for non- technical vendors, particularly in consulting.”
Chase Buckner:
“Customers prefer convenience and efficiency - no one enjoys lengthy forms. We crave instant communication.”
Jonathan Rodgers:
“Shifting from a sales-oriented stance to that of a advisor has been pivotal for me. "”
Mark Stein:
“Exploring different types of partners, incentivization strategies, and the essence of leaving a lasting impression in partnerships is crucial.”
Guy Littlejohn:
“Instead of presenting a multitude of services, it may be more effective to focus on specific offerings and clearly express your unique value proposition.”
Kathryn Bruno:
“To determine the optimal end result and identify barriers to achieving it, consider incorporating a method to record these aspects throughout your workflow. ”
Stephen Neville:
“…the key concept, especially for developers, is that when the product is handed over to QA it should already be production-ready in your eyes. ”
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We thank all the sponsors of The PPC Agency Book who made it possible.
You can reach all the sponsors here.
