The Ecommerce
Agency Book
Take control of your Ecommerce Agency and foster sustainable growth!
The Ecommerce Agency Book is a valuable resource for entrepreneurs and marketers looking to understand the current landscape of e-commerce marketing.
Contents & Authors:
The Ecommerce Agency Book covers everything from the growth trends of agencies to the challenges they face and how to overcome them. The book provides an in-depth understanding of what it takes to succeed in today's ever-evolving digital marketplace and a roadmap for agency owners to follow. Here are the articles:
Scaling to Sell: Exit Readiness for Ecommerce Agencies - Rachel Jacobs
Michelin Star Delivery - Mike Hoagland
Optimizing Resource Utilization in E-commerce Agencies: Strategies for Efficiency and Growth - Tiara Tragas
10 Steps To Creating Ecommerce Reports Clients Actually Want to Read - AgencyAnalytics
Building A Retention Marketing Department - Nihar Kulkarni
Unlocking Growth: The Power of Partnerships for eCommerce Agencies - Karolina Kondrat
Profitability 101 for Ecommerce Agencies - Marcel Petitpas
Avoiding the Conversion Trap: A Guide to Optimised Cross-Border Payments for eCommerce Agencies - Thomas Djukic - Airwallex
The Different Types of Financial Budgets - Dave Bunce
Leadership in Ecommerce Agencies and Why Empathetic Leadership is The Way Forward - Catherine Morgan
Rachel Jacobs:
“In reality, when it comes to valuing a business, it’s about understanding that it’s not all about numbers.”
Mike Hoagland:
“One item of note: just as chefs rarely invite patrons into the kitchen, so too should you keep your clients separate from your internal work.”
Tiara Tragas:
“Understanding who you have to work with, what their skills are, matching them to the projects you need resources for, and planning ahead of time are fundamental to successful resource utilization.”
AgencyAnalytics:
“Tracking the open rate of ecommerce reports helps your agency understand what’s resonating and what’s not, allowing you to adjust future reports accordingly."”
Nihar Kulkarni:
“Focus on the organic traffic coming to your site, and build a landing page dedicated to the retention marketing services you provide.”
Karolina Kondrat:
“Like any new relationship, trust needs to be built and earned collaboratively.”
Marcel Petitpas:
“Lower judgment typically means that less experience is required to successfully do that work, and less experience typically means less expensive labor.”
Thomas Djukic - Airwallex:
“We think the eCommerce space needs an end-to-end solution, beyond gateways and acquiring. By controlling the entire fund flow, eCommerce stores can far more efficiently scale operations, especially when selling in multiple currencies.”
Dave Bunce:
If an agency doesn’t have these different profit targets already in place, the simple answer is to do it right away. Even if it’s for part of a fiscal year, it will still be helpful. The ideal state is to plan this in alignment with the agency fiscal year. The process would start a few months before the start of the new year.
Catherine Morgan:
“Empathetic leadership, characterized by active listening, emotional intelligence, compassion, inclusivity, adaptability, and ethical decision-making, is the way forward in contemporary society.”
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