The PPC
Agency Book
Discover the power of PPC marketing with our comprehensive ebook, spanning 41 pages and 6 articles.
Download The PPC Agency Book today and learn more about PPC Agency structure, project management, client relations, reporting, performance optimization, and much more.
Contents & Authors:
The PPC Agency Book covers a comprehensive overview of the PPC marketing industry, examining all aspects, from strategy to execution. It highlights the challenges agencies face and offers guidance on how best to approach them. Here are the articles:
Profitably Selling PPC Services to Prospects: A Guide for Agencies - Christian Banach
Pricing Pass-Through Services Profitably - Marcel Petitpas
A Guide to Client Onboarding Best Practices for PPC Agencies - AgencyAnalytics
Unlocking the Potential of Custom Audiences: A Path to 10x Your Ads Performance - Maryna Burushkina
Making The Numbers Work - Pricing and Margins for Profitability - Janusz Stabik
Cash Flow Managagement and Accounting Best Practices for PPC Agencies - Nikole Mackenzie
Marcel Petitpas:
“At the end of the day, what’s important is that you get paid an amount of money that will allow you to make a healthy margin on your AGI.”
AgencyAnalytics:
“AgencyAnalytics is the client reporting platform trusted by over 6,000 agencies for its 75+ integrations, easy report building, and full white-label capabilities.”
Christian Banach:
“Effective B2B thought leadership significantly influences brand perception and purchasing behavior throughout decision-making.”
Nikole Mackenzie:
“Designate an administrative or operations person to handle invoicing and collections, allowing the agency owner to focus on strategic growth initiatives.”
Maryna Burushkina:
“audience is everything. With each stage accounted for, you can effectively 10x your Facebook Ads! Scale up your own media channel with the ability to tell your story, sell your product, or support your community in a way that is direct, measurable, and efficient.”
Janusz Stabik
“In essence, there are lots of plates to spin, and hopefully, at the end of the year they are paid handsomely for their efforts.”
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