S1-E11: Top Three Things on Brands’ Agendas, Lee Goff, Your Marketing Agency Coach

Give Your Brand What it Needs with These 3 Strategies

If you're a digital marketing agency, then you know that profit is key. You need to be able to provide value for your clients and generate a profit in order to stay in business. In this session, Lee Goff, the Founder of Your Marketing Agency Coach shows Digital Agencies three ways of giving Brands what they need with a specific focus on productization.

He will discuss three strategies that can help you give your brand what it needs. These strategies make sure that your agency is able to produce high-quality products for your clients.

Lee Goff talks about "3 Things Brands Are Looking For to Get Higher Profits", let's have quick look at what they are:

Knowing your audience:

This is the most important step of all. You need to know who your audience exactly is and what they are looking for in order to create products that meet their needs. Knowing your audience also allows you to tailor your services and create a product that will be appealing and effective. It's important to define a niche for your agency so that you can focus on specific markets. This will ensure that you produce products that your target audience wants and needs.

Value-based pricing:

This is a must if you want to maximize your profits. This type of pricing ensures that your clients are getting value for their money. It also helps establish trust and credibility with the client by showing them that you care about their needs. Baseline products are pre-made offerings that are readily available to purchase. They offer convenience and affordability but don't provide the same level of customization as custom products. Custom products, on the other hand, allow customers to tailor a product according to their individual needs or preferences. These products may come with a higher price tag, but offer unparalleled levels of quality and customizability for those who want them.

Product bundling:

Here is an effective strategy for agencies that are looking to maximize their sales and profit margins. By offering multiple products together in a single bundle, they can attract more customers and increase the perceived value of their offerings. Bundling also allows them to save on production costs and inventory space, as well as streamline their customer service operations. It's a win-win situation for both the agency and the brands.

For more information on how to make your clients satisfied with your agency, listen to Lee Goff's insights!