5 tips to make good use of the Quiet Summer Days as a Digital Marketing Agency
It's the middle of summer and for many digital marketing agencies, things are a little slow. While most people are on holiday, it can be hard to find new clients, let alone talk to existing ones. This can be a difficult time for businesses - but it doesn't have to be!
While most people are taking advantage of the summer sun, staying off the search engines, and spending time with family, digital agencies tend to see a lull in business, and have a hard time filling their pipeline and growing revenue.
With most people out of the office at some point, website traffic might fall, PPC campaigns might convert less, SEO efforts might struggle, email marketing open rates might drop, and every marketing channel across the board might suffer a bit.
If you're struggling to keep your agency working at its full potential during the summer months, don't worry - we've got some tips to help you out! We will discuss some strategies and tactics that you can use to make the best of the summer and keep growing your digital agency!
Embrace the Summer!
Don't stop, when others might
Get your house in order, finish up maintenance and repairs
Focus on training, and get those certificates!
Think outside the box, Connect to the other hemisphere
Let's dive in:
1- Embrace the summer!
Accept the fact that it's the summer and people (including your team of digital experts) might be taking it easier than normal. Every person company and individual will be counting their days before holidays! Stay in the zeitgeist and do things you normally wouldn't. Start a post about places to see, the best beaches in your region, or some other summery vibe. This will show that you're an aware, timely, and overall considerate communicator. Just like a good digital marketing agency should be!
Find witty ways to show your audience that you're still working and that they should too. Try a post like "The Best Work From Home Tips for the Heat Wave" or "Ways to Stay Productive When Everyone's on Vacation." This will show that you understand their pain points and can offer solutions - just like a good digital agency!
Or simply just write a blog post about how to survive the quiet summer days!
See what we've done there? ;)
2- Don't stop when others might, Become an always-on digital marketing company
Some of your competitors might choose the easy way out and spend their summers on wellness breaks, retreats, or shortened working weeks. We don't have anything against any of that, but you could use this to your advantage and cover some ground.
While others are out of the office, you could be working hard to get new clients or servicing existing ones. This is the perfect time to show them that you're a reliable agency that's always there for them! There's no reason for digital marketing strategy, web design, SEO services, social media marketing or any other digital marketing needs to be postponed based on what month it is.
Maintaining a high level of reliability and availability for agency services helps keep customer satisfaction and retention rates high.
3- Get your house in order, finish up maintenance and repairs
Now is the time to take care of all those little things you've been meaning to do but never got around to. This includes both physical things, like repainting the office, and figurative things, like updating your website or streamlining your processes.
There are always things that agency owners can do to make their business run a little smoother. Here are a few suggestions:
Update your agency website and online footprint
This is often the first impression clients have of your agency, so it's important to make sure it looks professional, up-to-date, and cutting edge. You must have a few things you always wanted to change. Now's the time to get those fixes and web development done.
Create or update templates for proposals, contracts, and other documents that you use often
Nobody likes admin work, so we bet you must have left some of this for later. Now's the time to power through all that. This will save you time in the long run and make sure that all your communications are consistent.
Streamline your processes
Take a look at how you're currently doing things and see if there's anything you can do to make it more efficient. For example, if you're still using paper timesheets, now might be the time to switch to an electronic system.
4- Focus on training, and get those digital marketing services certificates!
Use the slower summer months to your advantage by taking some time to focus on training and professional development. This is the perfect time to hone your digital marketing expertise and get those certifications that you've been meaning to get or to brush up on your skills. Not only will this make you more attractive to clients, but it will also make you feel better prepared for when marketing business picks back up!
You might also consider getting your agency certified-partner status with some technology providers and tools. This can help you get access to exclusive resources, training, and support, and also make you look good in your customer's eyes.
5- Think outside the box, connect to the other hemisphere
Just because the sun is shining and the weather is hot in your part of the world doesn't mean that it isn't wintering somewhere else. While it might be summer in North America, it's winter in Australia - and that means that they're just starting to ramp up their marketing efforts!
This is a great time to forge partnerships or collaborate on projects with other digital marketing agencies. If you're an SEO agency, you could help their customers out with local search engine optimization, and they could help your clients with social media presence in their language. And If you're a web design agency, you could use their web designers while yours are out on vacation. When you find a proactive partner, you'll have more success with your international business goals. Set your expectations right before becoming partners and focus on long-term results.
Use this time to also connect directly with new customers in other parts of the world! This can be done through online networking or by attending international conferences. Not only will this help you to grow your digital marketing agency business, but it will also help you to gain a new perspective on the industry!
Here's our blog about internationalizing your business
Summer-izing
Summer can be a difficult time for marketing agencies, as business slows down and it becomes harder to find new clients. However, there are still things that agency owners can do to make the most of this season. This includes focusing on training and professional development, updating their website and templates, streamlining their processes, and forging partnerships with other agencies. Additionally, agency owners should connect with new customers in other parts of the world to help grow their business. By following these suggestions, marketing agencies can survive the quiet summer days and emerge stronger than ever!
What are your agency's plans for this summer? if you're looking for more ways to stay busy you can implement even a few of these tips, and you'll be sure to take your agency to new heights.
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