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We are blessed to host some of the most important experts in the world of Digital Agencies, Media and Business Consulting. We post video blogs of every session on our Feed below where you’ll find world-class content on how to grow your agency.
Integrate These “3A’s” for Your Brand to Live with Purpose and Drive Sustainable Growth
To illustrate how purpose drives performance, PurposeFused has developed a ‘3As model’ that details why organizations need to ensure that their brand purpose is: 1. Authentic, 2. Aligned and 3. Advancing.
Making Your Brand Promise Authentic: It Needs To Reflect Your Company Purpose and your People’s Aspirations
Firstly, it is important to state that every company has a purpose, just as every individual has a purpose. A purpose can be effectively embedded at any stage in a company’s existence but first it has to be discovered, then articulated in a way that resonates with your people and is clearly understood by everyone. If it isn’t, it will merely be window-dressing.