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Making Your Brand Promise Authentic: It Needs To Reflect Your Company Purpose and your People’s Aspirations
Blog Posts, Leadership System Admin Blog Posts, Leadership System Admin

Making Your Brand Promise Authentic: It Needs To Reflect Your Company Purpose and your People’s Aspirations

Firstly, it is important to state that every company has a purpose, just as every individual has a purpose. A purpose can be effectively embedded at any stage in a company’s existence but first it has to be discovered, then articulated in a way that resonates with your people and is clearly understood by everyone. If it isn’t, it will merely be window-dressing.

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