Three Core Growth Agency Services: Strategy, Marketing, and Sales

When it comes to growth, brands need to take a holistic and integrated approach. A growth agency can provide so much more than just digital marketing services for a brand. You should expect an in-depth analysis of your business goals and receive the strategy, digital marketing, and sales excellence necessary to grow your business at pace.

As a true extension of your marketing team, there are three core service areas that a growth agency should cover: Strategy, Marketing, and Sales.

In this article, we will discuss each of these services in detail and explain why they are so important for business growth.

Strategy

Involves the planning and execution of initiatives that will help a brand achieve its growth objectives. Without a solid growth strategy, brands will not be able to achieve their desired results. And strategy always comes first in growth marketing. You define your business objectives first, then chart a way to get there and there is no cookie-cutter approach to help you.

Marketing

This is the process of creating and delivering messages that promote a brand or its products or services. Growth Agencies can help brands improve their marketing efforts by developing and executing strategies and tactics that helpbrands reach their target audience and build awareness about their products or services. Once your marketing strategy is in place, your digital marketing agency can get to work and deliver the operational heavy lifting.

Sales

This is the process of converting those marketing-qualified leads into new customers and generating revenue. Growth agencies can help brands increase their sales by improving their sales processes and strategies. Once your potential clients are warmed up by your marketing, its time for Sales to go close them.

Ideally, you need an agency that can deliver the right mix of all three service areas. This can be delivered by a full-service agency or by a specialist growth agency managing a team of other digital marketing agencies such as a specialist SEO agency for organic traffic and a more traditional marketing agency delivering brand awareness.

Read our guide here on 👉 How successful brands choose their growth agencies.

Let's take a deeper (non-exhaustive) look into what you could expect from your Growth Agency.

We'll take a quick look at what growth marketing agencies can provide to brands.

Strategy services of a Growth Agency are:

Business Planning:

Growth agencies can help brands create a business plan for the product or service they'll be working on that outlines the growth strategy and how it will be executed. This document can be used to track progress and ensure that the growth objectives are met. Growth agencies can help brands assess their business and identify areas for improvement. This assessment can help brands make changes to their operations that will improve their chances of success. The business plan and the marketing strategy feed off of each other.

Market Research:

Growth agencies conduct market research to understand the competitive landscape and identify the needs of the target market. This information is used to develop a growth strategy that is tailored to the specific needs of the brand. This includes competitor research, keyword research, and market sizing.

Rapid Experimentation:

Growth agencies can help brands test new products or services quickly and efficiently. This allows brands to get feedback from customers early on and make necessary changes before launching the product or service. This involves the creation of multiple landing pages with A/B testing.

Customer journey optimization

Growth agencies help brands understand how customers interact with their products or services. This information is used to improve the customer experience and make it more efficient across their digital presence. This is particularly important in the conversion optimization of your digital marketing efforts and almost surely will start with your website and follow through with the actual delivery of your product and after-sales.

Buyer persona creation:

Growth agencies create buyer personas to understand the needs and wants of the target market. This information is used to develop marketing and sales strategies that are tailored to the specific needs of the target market and help fine-tune your customer segmentation.

Data Analysis:

Data-driven growth is built on a solid understanding of what's going on across your digital presence. Growth agencies can help brands analyze data to understand their customer base and make better marketing decisions. This data can be used to improve the effectiveness of marketing campaigns.

Focus Workshops:

Growth agencies can provide workshops to brands on various growth topics and focus their team and resources on that one topic. These workshops can help brands improve their understanding of growth concepts and how to implement them into their business. These can be anything from something generic like the latest trends in digital marketing services to something very specific, like the social media engagement and video marketing strategy of a specific product.

The digital marketing services of a Growth Agency are:

Lead Generation:

Growth agencies can help brands with customer acquisition through various marketing initiatives some of which are listed below. These leads can be converted into customers through the sales process.

📌 Lead Generation - Lee Goff

Search Engine Optimization (SEO):

SEO is perhaps one of the most important digital marketing services. Growth agencies can help brands improve their website ranking on search engines through a well-developed SEO Strategy. This can help companies increase their visibility compared to other websites in search results and attract more potential clients to their own websites.

Search Engine Optimization (SEO) is a valuable tool for businesses looking for sustainable growth as it will almost certainly provide cost-effective long-term results.

Search Engine Marketing (SEM):

Search engine marketing (SEM) is one of the online marketing strategies that involve the paid promotion (advertising) of websites by increasing their visibility on search engine results pages (SERPs). Google being the undisputed king of search engines, most of SEM happens through google ads.

Growth agencies can help brands create and manage their paid search campaigns. This is one of the marketing tactics that get businesses in front of the right customers much faster than just SEO. Your growth marketing agency should be able to assess the ROI of your ad spend and create the right mix of SEO and SEM.

Performance Marketing (PPC):

Growth agencies can help brands create and manage pay-per-click (PPC) digital marketing campaigns. As one of the most used online marketing strategies, these advertising campaigns are designed to quickly generate leads and sales for a brand.

Typically the most likely impression of advertising comes from newspapers or magazine websites. These types of ads are aimed at driving leads and generating traffic for determined costs of each click (CPCs).

You can find that google ads and some social media marketing spend can be included in this line item by the digital marketing company you're using.

These digital marketing services help businesses generate more leads faster than other marketing channels. (we'll cover social media marketing-related ppc next)

Social Media Marketing Services:

Any digital marketing company can help brands create and manage social media campaigns, but growth marketing agencies look to deliver business growth at every touch point.

Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers. It has become an essential part of digital marketing services, and growth agencies should be able to help brands create successful social media marketing campaigns.

The organic side of social media marketing has proven harder and harder and almost every business utilizes paid advertising campaigns for their social media strategy.

Email Marketing:

Albeit the oldest of them all, email marketing is still an important marketing channel but it has changed significantly. Nowadays digital marketing agencies offer sophisticated marketing automation solutions that enable businesses to reach, segment, and assign potential customers into multiple funnels at the same time.

Growth agencies can help brands create and manage email multiple email marketing campaigns, designed to generate a sustainable stream of leads and sales for the brand.

Content Marketing:

Growth agencies can help brands create and distribute high-quality content that is designed to attract and engage the target audience. As more companies are becoming quasi-publishers with sophisticated content marketing strategies, it is more important than ever to make sure you're hiring more than just an agency or any digital marketer to handle your content.

As any business owner would know, being close to your target customers is one of the most important things you need to get right to help your business grow. Your content is no exception. It needs to speak volumes to the wants and needs of your customers.

Website Design & Development and Graphic Design:

Although most growth marketing agencies do not offer full-service digital marketing solutions, they can still help brands create a website that is optimized to generate leads and sales.

A good website will always be the foundation for a good digital marketing plan. The majority of online digital marketing services start with designing and launching your website and they're not wrong. So if your growth agency does not do web design, make sure they help you find digital marketing agencies that play well with them, or that they've worked with before.

This holds true for generic graphic design as well. You need to make sure the digital marketing services you receive all fit into your brand.

Sales services of a Growth Agency are:

Sales Process Optimization:

Growth agencies can help brands optimize their sales process to increase efficiency and effectiveness. The resulting sales and marketing alignment can help brands close more deals and improve their bottom line.

Sales Training:

Growth agencies can provide sales training to help brands improve their sales skills. This training can teach brands how to better understand customer needs and close more deals eventually helping them with conversion optimization. This can include preparing sales pitches and collateral.

Lead Validation:

Growth agencies can help brands screen and validate leads to ensure that they are high quality and have a high likelihood of converting into customers. This can help brands save time and resources by ensuring that they are only pursuing leads that are worth their investment.

Call center management:

Growth agencies can also help brands manage their call center operations. This includes managing inbound and outbound calls, as well as providing training to call center agents. This can help brands improve their customer service and sales operations.

Now that you have a good grasp of what services Growth Agencies can offer your brand, you can go about appointing one and watch your products and services fly off the shelves.

Just to remind you of our (other) guide again:

👉 How successful brands choose their growth agencies.

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