The PPC Agency Book will provide agency owners with a comprehensive guide on leveraging pay-per-click (PPC) advertising for continued agency success. The Book covers topics like PPC Agency structure, project management, client relations, reporting, performance optimization, and much more.
The Book covers a comprehensive overview of the PPC marketing industry, examining all aspects, from strategy to execution. It highlights the challenges agencies face and offers guidance on how best to approach them.
The book is also useful for existing PPC marketers, as it provides insight into how they can improve their campaigns.
The Book will be launched on Sep the 28th with a virtual event. Come join us to hear live from the authors and get the book for free.
The Current Contents of the Book are as follows:
Pricing Pass-Through Services Profitably - Marcel Petitpas
A Guide to Client Onboarding Best Practices for PPC Agencies - AgencyAnalytics
Profitably Selling PPC Services to Prospects: A Guide for Agencies - Christian Banach
Making The Numbers Work - Pricing and Margins for Profitability - Janusz Stabik
Cash flow management and accounting best practices for PPC. Nikole Mackenzie
Custom Audience Targeting - Maryna Burushkina
AI and ML in campaign optimization
Getting your landing pages right
Outsourcing your PPC
Reporting ROI to clients
From Analytics to insights
Managing customer accounts at scale
Project managing a multi account PPC agency
Localising results for customers
The first five authors of The PPC Agency Book are confirmed:
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The Agency Growth Book is the culmination of years of agency growth experience from some of the brightest minds in the industry. In it, you will find actionable advice on topics that matter to you, the Agency Owner, the most.
We put this book together because, at Agency Growth Events, our mission is to organize must-attend events for digital agencies to network with like-minded agencies & explore partnerships, engage with cutting- edge marketing technology vendors and learn from community-generated content. We know that achieving sustainable agency growth can be challenging, but it is achievable with the right information and tools.
In the six chapters and 115 pages of the book, you’ll find invaluable insight on Getting new business profitably, Operational excellence and Strategy, Leadership, Vision and Team, and Business planning until your exit.
