How To Choose the Right Growth Marketing Agency?
This article was written by the team at Next Big Thing, a growth marketing agency for start ups and scale ups.
The concept of growth marketing was first introduced by companies such as Facebook, Uber, and Airbnb. None of them offered a brand new idea or service at the first stage. What they did was maintain a controlled growth momentum with an effective, efficient growth marketing plan. Thus and so, they became industry leaders. As a result, one of the most exciting and curious subjects for startups today is growth marketing. Because now, sustaining the right growth marketing strategy in the startup market became as valuable as the product, service and THE idea.
The Charm of Growth Marketing
Unlike traditional marketing methods, growth marketing allows planning transparent and measurable communication activities based on data. As a result, it provides much clearer results with great targeting tools. In addition, marketing is now more than a one-way communication activity. With the help of growth agencies, businesses can now render customers’ purchasing journeys flawless by analysing their data. This makes it easier to see the possible gaps or any unfulfilled customer needs to restructure the process to ensure satisfaction, loyalty and success.
Why Work with a Growth Agency?
Although many companies have recently started building their growth teams internally due to budget constraints, there are more significant advantages to working with a specialised third-party growth marketing firm. Such as:
They are not content with just general marketing and sales knowledge, and they are up-to-date with new trends and tools related to the world of marketing.
Because they have experience in different sectors, they offer cross-benefits and employ more robust communication.
They make you save money and time in the long run without stretching your headcount
They provide fresh blood for your company as they act as an outside eye.
They can assess the competition from a broader perspective with a fresh vision.
They pay for their training & certifications, equipment and software most of the time.
Essentials of Finding the Best Growth Agency
Brands have long been advertising on digital channels and creating content for social media platforms. But now, growth teams can offer a much more diverse marketing and advertising approach to your company and your business. The primary purpose of a growth agency is still to help your business thrive, grow and reach its goals. However, to achieve this, diverse skills will be needed. Let’s take a deeper look at what you should consider when choosing a growth agency to get the most out of it.
Stability
We live in an ever-changing world. To be successful in this age, each company needs to embrace continuous change and manage this evolution correctly; a constant experimental mode has to stay switched on. Remember that sustainable growth is driven by momentum. In such stretched environments, untimely, rapid and uncontrolled growth can create friction, rendering the journey from A to B a challenge. Therefore, what you need is an agency that fuels stable growth and can plan accordingly.
Experience
Cross-sector experience is what companies should seek when partnering with growth agencies. But when narrowing down choices, an agency that specialises in the industry your product or service is rooted in is the key to skyrocketing your business. This familiarity also paves the way for the growth team and your internal team to find common ground to work together comfortably and get along a lot faster. Lastly, references do matter, so get in touch with current or former clients of your preferred agencies as a last step.
Services
Growth agencies are inherently marketing oriented. Therefore, choose a competent agency that provides services in content creation, technical support and performance marketing. Working with an agency that lacks technical support can have consequences that can slow you down even when growth indicators point in the right direction. Similarly, choosing an agency that relies too heavily on third parties may cause delays in projects. Some agencies are more open to sharing know-how in structured manners through workshops or educational programs via their professional services catalogue.
Transparency
Last but not least, transparency is a must at every step of the journey. As a client, you deserve satisfactory, complete and concise answers to your enquiries. Growth itself is a process that materialises over time and approach agencies that (over)promise instant success with care. If you feel like you are the only side championing and enforcing transparency, perhaps it may be time to reconsider your options.
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