Feed
We are blessed to host some of the most important experts in the world of Digital Agencies, Media and Business Consulting. We post video blogs of every session on our Feed below where you’ll find world-class content on how to grow your agency.
Deliver Projects More Profitably for Your Agency Clients
Many agencies put themselves in a tight spot before any work starts. It's important to remember that profitability ultimately depends on how well projects are managed. One common issue many agency teams face is 'scope creep,' which can negatively impact profitability. Change can be difficult, but taking small steps can have a significant impact when things start to go wrong with project delivery.
Fortunately, Freia Muehlenbein has developed effective strategies for addressing this problem and improving profitability.
Optimising Your Agency's Capacity Planning
Time and money are two things that agencies don't want to waste. Optimising your capacity planning can help you get on top of both.
Putting it simply, capacity planning is the process of matching your agency's resources and capabilities with your expected workload. With a proper strategy in place, you'll know when your team can take on more work, when you should look for a new hire, and even if you're utilising your team optimally.
Emotional Intelligence: The Key To Success In Your Digital Agency
Enhancing your emotional intelligence (EQ) can significantly improve your leadership abilities. It empowers you to effectively lead your team, engage new prospects, and foster strong relationships with existing clients. You can build fantastic relationships with clients and team members at your agency with enhanced emotional intelligence and people skills. Remember, these skills account for 85% of job success after all. Happy, loyal clients will do more work with you. And a happy, loyal team will help your digital agency to succeed.
Cash Flow Management and Accounting Best Practices for PPC Agencies
Cash flow is the lifeblood of every business, including PPC agencies. It fuels growth and keeps operations running smoothly. However, managing cash flow can be challenging for PPC agencies, especially if they are paying for expenses on behalf of their clients. Nikole Mackenzie (Founder of Momentum Accounting) takes the virtual stage once again at our PPC Agency Book launch event, where she discusses how PPC agencies can address cash flow challenges and implement accounting best practices to maintain a healthy financial position.
Unlocking the Potential of Custom Audiences: A Path to 10x Your Ads Performance
In the dynamic world of digital marketing, staying at the forefront of trends and strategies is imperative for businesses aiming to thrive in the online arena. Artificial Intelligence (AI) is prevailing and has become a part of our everyday lives quickly this year. This has changed how we work, interact, write content, and even manage our advertising campaigns.
Pricing Pass-Through Services Profitably
Have you ever found yourself pondering the best way to price pass-through or white-labeled services? Should you apply Markup to it? If so, how much Markup should you apply? How do you ensure that you’re making enough profit on pass-through expenses? What’s the difference between pricing pass-through services and the work we do in-house?
Profitably Selling PPC Services to Prospects: A Guide for Agencies
PPC advertising has become an integral aspect of digital marketing for businesses, regardless of their size. For agencies, offering PPC services can unlock a profitable revenue stream. However, it is essential to approach the sales process strategically to guarantee profitability and achieve success. This guide presents a valuable six-step framework to effectively position, market, and sell PPC services to potential clients.
Winning in a Recession: Strategies for growing your Agency’s sales
On the 23rd of February, we hosted a great webinar, "Winning in a recession: Strategies for growing your agency's sales" in partnership with Vendasta. Under the moderation of Dakota Zirk from Vendasta, Robert Craven and Chris Beckwith-Taylor shared their answers and experiences on how agencies need to act during a recession.
I’m An Agency Owner Get Me Out Of Here! - Jonathan Leafe
If you've decided to sell your agency, to make the process more successful, you should take a few steps to get prepared before you start. This may include conducting market research, preparing financial statements and developing a sales presentation to showcase all that your agency has to offer potential buyers.
6 Tips To Consider Before You Sell Your Agency - Clodagh Higgins
If you've decided to sell your agency, to make the process more successful, you should take a few steps to get prepared before you start. This may include conducting market research, preparing financial statements and developing a sales presentation to showcase all that your agency has to offer potential buyers.
The One-Page Agency Business Plan - Peter Levitan
Creating a business plan for your advertising agency can be challenging, but it's essential to define your business's purpose and direction. A one-page business plan is ideal for summarizing the elements of your business in an easy-to-read format, and the length constraint will give you clarity on the things that matter.
What kind of agency are you?
Marketing and Creative Agencies are fairly easy to categorise. Whether you’re in digital, design or marketing, the chances are that you will recognise yourself here.
Jonathan Leafe
Surviving the Recession as a Digital Marketing Agency
As we come close to the end of the third quarter of 2022, in the current economy all economic research is doom and gloom, it is more important than ever for digital marketing agencies to focus on growth. Companies are cutting back on non-essential spending, which can often (and counterintuitively) include digital marketing budgets. An environment where online marketing budgets are being cut makes it more difficult for digital marketing agencies to keep, let alone grow their businesses. However, there are still things that you can do to keep your business moving forward. In this blog post, we will discuss some tips for surviving and thriving in a recession as a digital marketing agency.
5 tips to make good use of the Quiet Summer Days as a Digital Marketing Agency
If you're struggling to keep your agency working at its full potential during the summer months, don't worry - we've got some tips to help you out! We will discuss some strategies and tactics that you can use to make the best of the summer and keep growing your digital agency!
8 Steps to Hiring the Best Talent for a Digital Agency
If you're running a digital marketing agency, hiring the best talent is essential to your success. The competition for talented professionals is fierce, and if you don't have the right team in place, you'll quickly fall behind.
S1-E1: Smart Value Creation – Piers Bearne
Piers Bearne, Founder and CEO of Collingwood Advisory talks about Smart Value Creation and Delegation at Agency Growth Events Season ONE, Camp One.
S1-E4: Internationalizing your Business for Agencies & Marketers – Jamie Sergeant
Jamie Sergeant, Global CEO of Crowd explains how to internationalise a business at Agency Growth Events Season ONE, Camp One.
S1-E5: What is an EXIT plan and why do you need one? , Scott Leff – TobinLeff
Scott Leff has owned and run advertising, marketing, PR, and video production shops. He has led mergers and sales of for-profit and nonprofit corporations.
S1-E6: Why we buy? When we buy? – Theo Green, BraveBison
Theo is Chief Growth Officer for Brave Bison and is experienced in both digital marketing and advertising, as well as acquisitions.
S1-E7: Expanding your Business in Europe – Jet Weevers, Crowd
Tech and marketing by profession, entrepreneur by instinct and curious by nature. Jet’s eye for detail, ease of communication and interest in tech trends places her at the front line of the digital industry.