S1-E7: Expanding your Business in Europe – Jet Weevers, Crowd

Tech and marketing by profession, an entrepreneur by instinct, and curious by nature. Jet’s eye for detail, ease of communication, and interest in tech trends place her at the front line of the digital industry.

Expanding your agency in Europe is an exciting opportunity but comes with a unique set of challenges. You'll need to thoroughly research your target market, determine the best Europe countries in which to establish a presence, and identify any regulatory or language barriers that might impede your progress. You will also need to create a comprehensive plan outlining your objectives, budget, resources, and strategy for success.

A great way to get started is by registering a virtual office in the country you're targeting first. This will help you establish a physical presence in the region without having to invest too heavily in costly infrastructure upfront. Conducting market research is essential as well; this will give you insights into your target audience's needs and wants and help inform decisions about product positioning and pricing. Additionally, familiarizing yourself with the competitive landscape will help you make informed decisions about which market segments to target and how best to differentiate your offering from that of competitors.

To ensure that any products or services offered in Europe are compliant with local regulations. You'll need to investigate and verify whether your product is legally allowed in each country you plan on doing business. With the right preparation and a well-thought-out strategy, though, expanding into a new continent can be an exciting adventure for any business.

In this session, Jet Weevers is talking about how to expand your business to Europe. Listen to her to learn more details.