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We are blessed to host some of the most important experts in the world of Digital Agencies, Media and Business Consulting. We post video blogs of every session on our Feed below where you’ll find world-class content on how to grow your agency.
Are You Leveraging Partnerships To Their Full Earning Potential?
Partnerships are one of the most effective ways to drive business growth, but many companies fail to approach them with a clear plan. This often results in missed opportunities and untapped revenue.
In this post, Mark Stein, Director of Business Development and Partnerships at Leaf, shares expert advice on building successful partnerships. Leaf is a leading tech and data science company specialising in performance marketing solutions for high-growth eCommerce brands. With over seven years of experience driving hypergrowth, Mark has helped multiple businesses scale quickly by focusing on intentional and strategic partnerships.
Discover actionable tips and proven strategies to help you unlock the full potential of partnerships, boost revenue, and scale your business effectively.
Unlock Growth Through Strategic Partnerships: A Guide for Agencies
Are you looking for innovative ways to scale your agency? If sales and marketing are familiar territory, it’s time to look beyond them and unlock the next frontier—strategic partnerships. Partnerships are quickly becoming a key driver for agency growth, offering numerous opportunities to build new revenue streams, expand market reach, and elevate service delivery.
This guide will explain the why, who, and how of strategic partnerships. Together, we’ll explore the benefits, identify potential partners, and outline how to build a successful partner programme. Whether you’re new to partnerships or simply looking to refine your approach, this is your go-to manual.
Defining Partnership Success From The Technology Vendor’s Perspective
Building successful partnerships as a technology vendor requires alignment, collaboration, and a consultative approach.
At BigCommerce, aligning Ideal Customer Profiles (ICP) with agency partners forms the foundation for shared success. Strong collaboration through sales enablement, technical training, and joint marketing drives impactful results, including higher close rates when co-selling.
Delivering Outstanding Value for Ecommerce Brands: Building An Agency Retention Marketing Department
With Customer Acquisition Costs (CACs) increasingly expensive in this current market, this strategy kills profit margins as merchants repeatedly pay for the same eyes. Measuring new customer acquisition with a retention marketing strategy allows brands to keep the conversation going with their customers - at a fraction of the cost. As such, merchants are now, more than ever, engaging in retention marketing strategies and employing agencies to execute them.
Unlocking Growth: The Power of Partnerships for Ecommerce Agencies
We listened to Karolina's insightful session on cultivating scalable growth through nurturing partnerships. This particular aspect is often overlooked due to lack of clarity and focus, but Karolina ensures establishing practical boundaries and a methodical approach to help Ecommerce agencies incorporate partnerships into their "Scalable Growth" equation.
Profitability 101 for Ecommerce Agencies
As the Ecommerce space continues to thrive and more agencies shift their focus to the Ecommerce niche, those selling websites and marketing services to Ecommerce brands may be feeling the pressure of increased competition. The rapid pace of the technology ecosystem, the growing in-house capabilities of brands, the ever-changing advertising algorithms, and the rising cost of talent all contribute to this challenging landscape.
Optimising Resource Utilisation in Ecommerce Agencies: Strategies for Efficiency and Growth
Operations. Such a broad term for any company and somewhat of a new weight of importance for e-commerce agencies. Operations touches many areas of the business, including sales, finance, HR, and recruiting, and oftentimes, in small start-ups, you may not have the budget to hire for all these roles independently, so it’s worth investing in someone who can manage all of these areas for you, which are foundational pillars in any organisation.
Michelin Star Delivery for Ecommerce Agencies
In the digital Ecommerce agency kitchen, it is crucial to ensure that your team is well-prepared for success. By having the appropriate tools and processes in place, you can create projects that not only satisfy your clients and customers but also bring them joy. Similar to a skilled chef, with the right tools, you have the freedom to experiment and refine your recipes to achieve even more delightful results. So, let's dive in and start cooking up some greatness!
Avoiding The Conversion Trap: A Guide to Optimised Cross-Border Payments for Ecommerce Agencies
It’s exciting when your clients start buying and selling inventory overseas — it means growth for them and a new headache for you. That’s because they could be paying over the odds for FX rates, ultimately undermining any hard-won customer conversion and slicing down the profit margin. You can’t treat cross-border payments the same way you treat domestic payments, after all.