Feed
We are blessed to host some of the most important experts in the world of Digital Agencies, Media and Business Consulting. We post video blogs of every session on our Feed below where you’ll find world-class content on how to grow your agency.
Improve Your Agency Bottom Line By Reclaiming Your Power
Explore how agency behaviors impact client relationships and commercial performance, the challenges of 120-day payment terms, and strategies for agency leaders to establish healthy boundaries and overcome power imbalances in client interactions.
Robin Bonn's guide to discovering the power of expertise in client relationships. Learn how trusted advisors lead conversations, gain authority, and build partnerships by prioritizing client needs and showcasing professionalism.
Eight Sales Mistakes That Eat Away Your Agency's Profit
In the realm of business development, Ben has seen it all—the good, the bad, and the downright ugly. By his own admission, he's been responsible for his fair share of the latter.
We were delighted to host Ben Potter in December 2023 for an open and honest discussion about the dysfunctional state many agency founders and leaders face when attempting to "engineer" profitability.
AI: Will It Take Our Jobs? A Lesson From History
Artificial Intelligence (AI) has transformed the landscape for digital agencies, bringing opportunity and apprehension in seemingly equal measure. The question is, does AI threaten job security, or is it a tool to enhance profitability?
In an evolving landscape, technology (especially AI) plays a double role as both disruptor and creator. Yes, AI automates specific tasks like data sorting or basic design iterations, which might diminish traditional roles within agencies. However, this shift opens doors for new specialities.
Internal Collaboration: Keeping The Agency Team Together And Facing In The Right Direction
Agency specialist and behavioural coach Nikki Gattenby works with agency founders and leaders to help them become unstoppable. However, this approach has a particular challenge: how to keep the agency together and help everyone move in the right direction at a pace?
Enter the 3Ps of agency management. Effective internal collaboration within an agency hinges on three essential elements: purpose, profit, and people.
If, as an agency leader, you want to keep your people on the same page, it helps to put them on par with profit and purpose. In fact, you can transform your business performance by doing exactly that. (editor’s note: This isn’t a purpose yawn. Promise!).
Agency Mechanics: Resource Planning & Utilisation Maximisation
If you run a digital agency, you and your team probably find yourselves trying to forecast for the future, answering questions like:
“What if we get this client?”, “When will we need to hire our next designer?”, “How many more clients can we bring on with our current team?”
While answering these questions in practice may seem simple, you’ve probably come to understand that it isn’t easy. The resource “plan” is a moving target that’s changing all the time. Once again, we turned to Marcel for advice, and not to anyone’s surprise, he did a stellar job of putting things into context.
Deliver Projects More Profitably for Your Agency Clients
Many agencies put themselves in a tight spot before any work starts. It's important to remember that profitability ultimately depends on how well projects are managed. One common issue many agency teams face is 'scope creep,' which can negatively impact profitability. Change can be difficult, but taking small steps can have a significant impact when things start to go wrong with project delivery.
Fortunately, Freia Muehlenbein has developed effective strategies for addressing this problem and improving profitability.
Key Elements To Build True Agency Leadership Skills
As leaders in our agencies, we find ourselves at the crossroads of these transformations, entrusted with guiding our teams through this dynamic landscape. While management tools and techniques can be acquired through formal training and hands-on experience, leadership is a more intricate skill. It is rooted in resilience and adaptability, and true leaders don't merely react to change; they anticipate it, embrace it, and skillfully guide their teams forward.
What does an Agency Coach do?
Growth is a great thing, but it can also bring about new challenges for businesses. As your agency scales and grows, you may find that you're faced with challenges you've never faced before, or you find yourself in situations you've never been in before. This is completely normal, you're not the first and won't be the last agency owner that experiences this.
