S1-E3: Where to Play, How to Win? Productize and Optimize Your Agency Services, Roland Gurney and Lee Goff
Are you a digital agency looking to productize your services? If so, you’ve come to the right place. Productizing services can help take your agency to the next level and give your clients more predictability regarding costs and outcomes.
In this session, Roland Gurney and Lee Goff provide a detailed roadmap on how to productize and optimize your digital agency services, work on your website copyright, and give tips.
Top Copywriting Tips for Agencies
Having a solid understanding of what makes great copy, as well as a strategic approach to writing, is essential. Roland Gurney talks about copywriting tips that help your agency and explains how to write great copywriting for your clients. When it comes to client satisfaction, it's important to keep in mind that they are looking to buy benefits rather than just product features. Developing a natural and authentic brand voice for your agency is crucial as it should align with the values and preferences of your clients.
Crafting the Perfect Agency Website Text
Your agency website copywriting should convey your voice, values, and services clearly and concisely so that is easily understood by your clients. It should be engaging, informative, and designed to inspire action, such as requesting a quote or scheduling a consultation. Additionally, it's important to make sure that the text is properly formatted and visually appealing to enhance the user experience.
How to productize your agency with your website?
In this session, Lee Goff talks about how you'll productize your agency. It is important to showcase both your customized and standard services clearly on your website, in order to provide clients with a clear understanding of what your agency offers. This can be achieved through well-organized menus, easy-to-read descriptions, and clear calls-to-action that encourage clients to explore your services further. By making your services easily accessible and understandable, you can increase your chances of converting website visitors into loyal clients.
Creating Product Packages and Bundles For Your Clients
Productizing services is also about creating product packages and bundles that are tailored to fit your client’s needs. It's important to create packages for your customers and to be flexible in order to accommodate their requirements. Additionally, it's worth considering how you can add value through service or content offerings like free trials, workshops, or guides. By creating product packages and bundles, you can make your services more attractive to clients, which in turn can increase the value of your agency.
Ultimately, productizing and optimizing your agency services is all about providing value to customers through great copywriting, a well-crafted website, and unique product offerings that are tailored to their specific needs. By following the tips outlined in this session, you can take your agency to the next level and provide better service to your clients.
If you're interested in learning more, be sure to check out Roland Gurney and Lee Goff's session for insights and tips.
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