Feed
We are blessed to host some of the most important experts in the world of Digital Agencies, Media and Business Consulting. We post video blogs of every session on our Feed below where you’ll find world-class content on how to grow your agency.
Cash Flow Management and Accounting Best Practices for PPC Agencies
Cash flow is the lifeblood of every business, including PPC agencies. It fuels growth and keeps operations running smoothly. However, managing cash flow can be challenging for PPC agencies, especially if they are paying for expenses on behalf of their clients. Nikole Mackenzie (Founder of Momentum Accounting) takes the virtual stage once again at our PPC Agency Book launch event, where she discusses how PPC agencies can address cash flow challenges and implement accounting best practices to maintain a healthy financial position.
Making The Numbers Work - Pricing and Margins for Profitability
Many agency owners embark on their entrepreneurial journey fueled by their passion, seeking to not only pursue what they love but also gain control, freedom, and financial independence. However, this pursuit comes with inherent risks as they navigate unfamiliar territories such as sales, people management, delivering exceptional products, and identifying opportunities for further growth.
Unlocking the Potential of Custom Audiences: A Path to 10x Your Ads Performance
In the dynamic world of digital marketing, staying at the forefront of trends and strategies is imperative for businesses aiming to thrive in the online arena. Artificial Intelligence (AI) is prevailing and has become a part of our everyday lives quickly this year. This has changed how we work, interact, write content, and even manage our advertising campaigns.
Pricing Pass-Through Services Profitably
Have you ever found yourself pondering the best way to price pass-through or white-labeled services? Should you apply Markup to it? If so, how much Markup should you apply? How do you ensure that you’re making enough profit on pass-through expenses? What’s the difference between pricing pass-through services and the work we do in-house?
Profitably Selling PPC Services to Prospects: A Guide for Agencies
PPC advertising has become an integral aspect of digital marketing for businesses, regardless of their size. For agencies, offering PPC services can unlock a profitable revenue stream. However, it is essential to approach the sales process strategically to guarantee profitability and achieve success. This guide presents a valuable six-step framework to effectively position, market, and sell PPC services to potential clients.
How can agencies make the best use of AI marketing tools? 10 Steps to Mastering the AI Revolution
As the ever-changing marketing landscape continues to evolve, it is imperative for agencies to embrace new technologies to remain competitive. Every year there are new market trends, new tools or new ways of working that'll create a buzz in the marketing world, and digital agencies are almost guaranteed to be among the early adopters.
The Definitive Guide to Marketing Agency Leadership
Everything you need to know about leadership in a marketing agency setting: from creating your vision and planning the journey to delivering feedback effectively and keeping people accountable. We'll cover the marketing and agency strategies to help you articulate your agency's vision.
Everything you need to know about a Growth Marketing Agency
Here's everything you need to know about Growth Marketing Agencies in an under 10-minute read. Whether you're a brand looking for a growth marketing agency or a growth marketer looking to learn more, this blog is for you.
Winning in a Recession: Strategies for growing your Agency’s sales
On the 23rd of February, we hosted a great webinar, "Winning in a recession: Strategies for growing your agency's sales" in partnership with Vendasta. Under the moderation of Dakota Zirk from Vendasta, Robert Craven and Chris Beckwith-Taylor shared their answers and experiences on how agencies need to act during a recession.
Free eGuide: The Complete Guide to Marketing Automation in 2023
Digital Agency Network presents their first eGuide of 2023 on marketing automation based on extensive research with the industry’s leading digital agencies.
I’m An Agency Owner Get Me Out Of Here! - Jonathan Leafe
If you've decided to sell your agency, to make the process more successful, you should take a few steps to get prepared before you start. This may include conducting market research, preparing financial statements and developing a sales presentation to showcase all that your agency has to offer potential buyers.
6 Tips To Consider Before You Sell Your Agency - Clodagh Higgins
If you've decided to sell your agency, to make the process more successful, you should take a few steps to get prepared before you start. This may include conducting market research, preparing financial statements and developing a sales presentation to showcase all that your agency has to offer potential buyers.
The One-Page Agency Business Plan - Peter Levitan
Creating a business plan for your advertising agency can be challenging, but it's essential to define your business's purpose and direction. A one-page business plan is ideal for summarizing the elements of your business in an easy-to-read format, and the length constraint will give you clarity on the things that matter.
Plotting Your Agency's Journey - Rob Da Costa
Creating your vision and planning the journey are essential for long-term success as an agency leader. A clear strategy must be in place to ensure that you are moving in the right direction towards your desired goals and objectives.
Happy Clients Aren't Your Job… - Tim Kilroy
As an agency leader, it's not wise to focus solely on customer satisfaction. Let that sink in.
If your clients are happy with the work being done, they will continue to come back and provide more business. However, that is not the job of agency owners. It's not just about keeping clients happy - it's about improving your team so that they can provide the best possible service to your clients to make them happy.
Coaching Skills YOU Can Use In Your Digital Agency - Chris Simmance
Coaching is a key skill for any leader in an agency. It involves helping your team reach their full potential by providing guidance and support as they work towards their goals. At its core, coaching is about being curious, delivering feedback effectively, and keeping people to account.
Conscious Leadership for Agency Leaders - Kelly Campbell
Conscious leadership is making conscious, moral decisions that serve people, the planet and profit. Leaders who embody conscious leadership demonstrate integrity, empathy and respect for themselves and others. They are aware of their impact on those around them and strive to create positive outcomes.
How to Grow Your Agency Revenue By Adding PPC Services - Justin Rondeau - InvisiblePPC
Adding new services to your agency can be a great way to expand your business and increase revenue. Offering a new service to your current client base is one of the fastest and easiest ways to grow your business. Not only is it a great way to add value to existing relationships, but it can also open up additional growth opportunities. Additionally, marketing the new service directly to the client base you already have can effectively reach more customers quickly.
Are Robots Eating Your Lunch? - Alejandra Tobon - Unbounce
AI is a game changer for digital agencies. With AI, much of the work that goes into providing a complete marketing solution can be automated in a way that was not possible before. This means digital agencies no longer have to spend hours and days creating campaigns from scratch - instead, they can use AI to quickly design a customized campaign based on a customer's goals and preferences.
Work Backwards To Spring Forward - Karl Sakas
Before beginning to build your ideal agency, it is important to pause for a moment and get a clear idea of what success looks like for you. Ask yourself: Why did you start (or join) your agency? How have my expectations been met in reality? What will it take to bridge the gap between now and my ideal future? The answers to these questions will help you to find your path to success.